Brand Communication Executive

Troxis; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Troxis invites applications for Brand Communication Executive to manage social presence, craft engaging digital content, and drive PR initiatives from its On-site Johar Town office in Lahore. You will be the face of our brand in videos, campaigns, and employer branding activities.

The role focuses on storytelling, content strategy, and cross-functional collaboration with Marketing, Creative, HR, Sales, and Development teams to deliver high-impact campaigns and events.

Qualifications

• Bachelor's degree in marketing, Mass Communication, Media Studies, Journalism, English, Public Relations, or a related field.
• 1–2 years of experience in Social Media Management, Content Creation, Public Relations, Corporate Communications, or Digital Marketing.
• Experience working in a Software House, IT Services, SaaS, or Technology company is highly preferred.
• Excellent written and verbal communication skills in English. Strong storytelling, copywriting, editing, and proofreading skills.
• Comfortable working in a fast-paced, collaborative environment while managing multiple projects.

Responsibilities

• Develop, create, and publish engaging content across LinkedIn, Instagram, Facebook, TikTok, YouTube Shorts, and X (Twitter).
• Create compelling short-form videos including Instagram Reels, TikTok videos, and YouTube Shorts.
• Write engaging captions, blogs, newsletters, press releases, website copy, and company announcements.
• Build and maintain a consistent brand voice across all digital platforms.
• Develop content calendars aligned with marketing campaigns and business objectives.
• Produce creative storytelling content that highlights company culture, software products, client success stories, employee experiences, events, and industry insights.
• Confidently appear in brand videos, social media campaigns, promotional content, and employer branding initiatives.
• Participate in office culture videos, behind-the-scenes content, employee spotlights, interviews, podcasts, and event coverage.
• Bring creativity, personality, and energy to every content production.
• Execute social media strategies that increase brand awareness, engagement, and audience growth.
• Stay updated with emerging social media trends, viral content formats, platform updates, and meme culture.
• Develop trend-based, interactive, and engagement-focused content that aligns with the Troxis brand.
• Engage with audiences by responding to comments, direct messages, and community interactions in a professional and timely manner.
• Develop and execute PR initiatives to strengthen Troxis' public image and employer brand.
• Build relationships with media outlets, influencers, technology communities, and industry partners.
• Work closely with Marketing, Creative, HR, Sales, and Development teams to execute integrated campaigns.
• Participate in product launches, recruitment campaigns, employer branding initiatives, corporate events, workshops, and community activities.
• Collaborate with graphic designers, video editors, photographers, and marketing specialists to deliver high-quality campaigns.

Skills

Social Media Content Creation

Short-Form Video Production

Storytelling

Corporate Communications

Brand Communications

Employer Branding

Community Management

Content Strategy

Editorial Planning

Education

Bachelor's degree in marketing, Mass Communication, Media Studies, Journalism, English, Public Relations, or a related field

Job description

Job Title: Brand Communication Executive

Job Type: Full-Time

Location: On-site, Johar Town

Shift: 04:00 PM - 01:00 AM

About Troxis

Troxis is a fast-growing software development company delivering innovative digital solutions for global clients. We believe that a strong brand is built through authentic storytelling, engaging content, and meaningful audience connections. We are lookin for a dynamic, creative, and confident Brand Communication Executive who can become the face of our digital presence, create compelling content, and strengthen our brand across social media and public relations channels.

If you're passionate about content creation, love being on camera, understand digital culture, and know how to turn ideas into engaging stories, we'd love to have you on our team.

Position Overview

The Brand Communication Executive will be responsible for managing Troxis' social presence, creating engaging digital content, executing public relations initiatives, and building a relatable, human-centered brand image. This role is ideal for someone who is confident in front of the camera, highly creative, trend-aware, and capable of producing engaging short-form content while supporting branding, PR, employer branding, and marketing campaigns.

The ideal candidate understands audience psychology, social media algorithms, storytelling, and content strategies that drive engagement, brand awareness, and community growth.

Key Responsibilities

• Develop, create, and publish engaging content across LinkedIn, Instagram, Facebook, TikTok, YouTube Shorts, and X (Twitter).
• Create compelling short-form videos including Instagram Reels, TikTok videos, and YouTube Shorts.
• Write engaging captions, blogs, newsletters, press releases, website copy, and company announcements.
• Build and maintain a consistent brand voice across all digital platforms.
• Develop content calendars aligned with marketing campaigns and business objectives.
• Produce creative storytelling content that highlights company culture, software products, client success stories, employee experiences, events, and industry insights.
• Confidently appear in brand videos, social media campaigns, promotional content, and employer branding initiatives.
• Participate in office culture videos, behind-the-scenes content, employee spotlights, interviews, podcasts, and event coverage.
• Bring creativity, personality, and energy to every content production.
• Execute social media strategies that increase brand awareness, engagement, and audience growth.
• Stay updated with emerging social media trends, viral content formats, platform updates, and meme culture.
• Develop trend-based, interactive, and engagement-focused content that aligns with the Troxis brand.
• Engage with audiences by responding to comments, direct messages, and community interactions in a professional and timely manner.
• Develop and execute PR initiatives to strengthen Troxis' public image and employer brand.
• Build relationships with media outlets, influencers, technology communities, and industry partners.
• Work closely with Marketing, Creative, HR, Sales, and Development teams to execute integrated campaigns.
• Participate in product launches, recruitment campaigns, employer branding initiatives, corporate events, workshops, and community activities.
• Collaborate with graphic designers, video editors, photographers, and marketing specialists to deliver high-quality campaigns.

Required Qualifications

• Bachelor's degree in marketing, Mass Communication, Media Studies, Journalism, English, Public Relations, or a related field.
• 1–2 years of experience in Social Media Management, Content Creation, Public Relations, Corporate Communications, or Digital Marketing.
• Experience working in a Software House, IT Services, SaaS, or Technology company is highly preferred.
• Excellent written and verbal communication skills in English. Strong storytelling, copywriting, editing, and proofreading skills.
• Comfortable working in a fast-paced, collaborative environment while managing multiple projects.

Required Skills

Content & Communications

• Social Media Content Creation
• Short-Form Video Production
• Storytelling
• Corporate Communications
• Brand Communications
• Employer Branding
• Community Management
• Content Strategy
• Editorial Planning

Social Media Platforms

• LinkedIn
• Instagram
• Facebook
• TikTok
• YouTube
• X (Twitter)

Preferred Qualifications

• Experience creating personal or professional content for Instagram Reels, TikTok, or YouTube Shorts.
• Comfortable differentiating personal content style from professional brand content.
• Experience with influencer collaborations and employer branding campaigns.
• Basic knowledge of video editing and content production workflows

What We're Looking For

We are looking for someone who is:

• Confident, expressive, and charismatic on camera.
• Passionate about storytelling and digital content creation.
• Creative, trend-aware, and always exploring new content ideas.
• An excellent communicator with exceptional interpersonal skills.
• Organized, proactive, and capable of managing multiple priorities.
• Collaborative, adaptable, and eager to contribute to a fast-growing technology company.

Why Join Troxis?

• Work with a fast-growing software company serving global clients.
• Become a key voice and face of an innovative technology brand.
• Continuous learning, professional growth, and career advancement.
• A collaborative culture that values creativity, innovation, and authenticity.