B2B Growth Marketing Lead (SaaS & Tech)

Knoativ; Karachi Division; On-site; PKR 900,000 - 1,900,000; Full time

Job summary

Knoativ is seeking a B2B Growth Marketing Executive to build brand awareness, drive lead generation, and support software sales in a fast-paced tech environment.

You will run targeted campaigns on LinkedIn, manage content across blogs and landing pages, optimize SEO and conversions, and collaborate with sales to improve lead quality. Strong writing and CRM/tool experience are essential.

Qualifications

• 2–4 years of practical marketing experience in B2B software, SaaS, or tech.
• Hands-on with LinkedIn marketing, email campaigns, content creation, and basic SEO.
• Strong English writing, editing, and communication skills.
• Understanding of B2B buying journeys, lead generation, lead nurturing, and sales alignment.
• Familiarity with CRM and marketing tools such as HubSpot, Apollo, Amplemarket, Clay, Google Analytics, and Google Search Console.
• Ability to use AI tools effectively, write clear prompts, evaluate AI-generated outputs, and build simple automation workflows.
• Ability to explain technical products and software capabilities in clear, customer-focused language.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.

Responsibilities

• Growth Marketing & Campaign Execution: Plan and execute targeted campaigns across LinkedIn, email, search, and other digital channels.
• Content Marketing & Brand Communication: Create content for social media, blogs, newsletters, landing pages, and product materials.
• B2B Lead Generation & Nurturing: Research target accounts, personas, and segments; support outbound campaigns.
• Website, SEO & Digital Presence: Maintain website content, support SEO, optimize landing pages and lead captures.
• Social Media & LinkedIn Marketing: Manage content calendar, build engagement with B2B audiences on LinkedIn.
• CRM, Marketing Automation & AI: Maintain CRM data, support lead handoffs, build simple automation workflows.
• Sales Enablement & Market Research: Develop presentations and materials; research competitors and trends.
• Performance Tracking & Reporting: Track campaigns, engagements, conversions, and lead quality.

Skills

2–4 years marketing exp

LinkedIn marketing

Email campaigns

Content creation

Basic SEO

Strong English writing

B2B buying journeys

CRM & marketing tools

AI tools & automation

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Apollo

Amplemarket

Clay

Google Analytics

Google Search Console

Job description

Knoativ is seeking a B2B Growth Marketing Executive to build brand awareness, drive lead generation, and support software sales in a fast-paced tech environment.

You will run targeted campaigns on LinkedIn, manage content across blogs and landing pages, optimize SEO and conversions, and collaborate with sales to improve lead quality. Strong writing and CRM/tool experience are essential.