B2B Email Marketing Strategist

KnowledgeCity; Pakistan; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

KnowledgeCity is seeking an Email Marketing Specialist to own end-to-end email campaigns, from strategy through optimization. You will guide design, copy, and technical setup to drive engagement and SQL-generation in a B2B environment.

Collaboration with Demand Generation, Content, Design, and Sales is essential to build targeted programs for HR, L&D, and business decision-makers, focusing on measurable pipeline impact.

Qualifications

• 3+ years of experience in B2B email marketing, lifecycle marketing, demand generation, marketing automation, or a closely related role.
• Demonstrated experience planning and executing email campaigns that generate qualified leads, MQLs, SQLs, and sales pipeline.
• Strong copywriting and editing skills with the ability to write persuasive, audience-specific email content that drives action.
• Hands‑on experience with email marketing and marketing automation platforms, along with CRM-based campaign tracking and reporting.
• Hands‑on experience setting up and maintaining email infrastructure, including sending domains, DNS records, SPF, DKIM, DMARC, tracking domains, sender identities, and deliverability monitoring.

Responsibilities

• Own the email marketing strategy, campaign calendar, and execution plan for demand generation, product campaigns, content promotion, events, lead nurture, and re-engagement programs.
• Develop a clear plan for each campaign, including the objective, target audience, offer, message, call to action, cadence, workflow, timeline, and conversion path.
• Write clear, persuasive, and conversion-focused email copy, including subject lines, preview text, body copy, calls to action, follow-up messages, and nurture sequences.
• Develop automated nurture programs that move prospects through the funnel based on lifecycle stage, behavior, engagement, interests, and demonstrated intent.
• Segment audiences by persona, industry, company size, region, lifecycle stage, engagement level, and other relevant criteria to improve message relevance and campaign performance.

Skills

B2B email marketing

Lifecycle marketing

Demand generation

Marketing automation

CRM campaign tracking

Tools

Marketing automation platforms

CRM systems

Job description

KnowledgeCity is seeking an Email Marketing Specialist to own end-to-end email campaigns, from strategy through optimization. You will guide design, copy, and technical setup to drive engagement and SQL-generation in a B2B environment.

Collaboration with Demand Generation, Content, Design, and Sales is essential to build targeted programs for HR, L&D, and business decision-makers, focusing on measurable pipeline impact.