B2B Content Marketing Strategist & SEO

Taraki; Karachi Division; Sur place; PKR 900 000 - 1 500 000; Plein temps

Résumé du poste

TestTrick in Karachi is seeking a Content Marketer to lead content strategy, develop blogs, landing pages, guides, and case studies. You will create content that educates on recruitment, talent assessments, and HR technology, while aligning with marketing goals.

You will optimize content for SEO, analyze performance data, and collaborate with sales, product, design, and customer success teams to drive conversions and improve engagement across buyer journeys.

Qualifications

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices and keyword research.
• Understanding of how content supports conversions and lead generation.
• Comfortable analyzing content performance data and adjusting strategy.

Responsabilités

• Develop content strategies aligned with marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, HR tech, and talent assessments.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content to support different stages of the buyer journey.
• Maintain a consistent brand voice across channels.
• Monitor content performance and recommend improvements.

Connaissances

Writing

Editing

Storytelling

SEO

Keyword research

Content strategy

Analytics

Collaboration

Outils

Google Analytics

SEO tools

Description du poste

TestTrick in Karachi is seeking a Content Marketer to lead content strategy, develop blogs, landing pages, guides, and case studies. You will create content that educates on recruitment, talent assessments, and HR technology, while aligning with marketing goals.

You will optimize content for SEO, analyze performance data, and collaborate with sales, product, design, and customer success teams to drive conversions and improve engagement across buyer journeys.