Content Marketer - TestTrick

Taraki; Karachi Division; Sur place; PKR 900 000 - 1 500 000; Plein temps

Résumé du poste

TestTrick in Karachi is seeking a Content Marketer to lead content strategy, develop blogs, landing pages, guides, and case studies. You will create content that educates on recruitment, talent assessments, and HR technology, while aligning with marketing goals.

You will optimize content for SEO, analyze performance data, and collaborate with sales, product, design, and customer success teams to drive conversions and improve engagement across buyer journeys.

Qualifications

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices and keyword research.
• Understanding of how content supports conversions and lead generation.
• Comfortable analyzing content performance data and adjusting strategy.

Responsabilités

• Develop content strategies aligned with marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, HR tech, and talent assessments.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content to support different stages of the buyer journey.
• Maintain a consistent brand voice across channels.
• Monitor content performance and recommend improvements.

Connaissances

Writing

Editing

Storytelling

SEO

Keyword research

Content strategy

Analytics

Collaboration

Outils

Google Analytics

SEO tools

Description du poste

Our client TestTrick is hiring a Content Marketer in Karachi.

Our client TestTrick is hiring a Content Marketer in Karachi.

Key Responsibilities

• Develop content strategies aligned with TestTrick’s marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, talent assessments, skills testing, and HR technology.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content that supports different stages of the buyer journey.
• Maintain a consistent brand voice across all marketing channels.
• Monitor content performance and recommend improvements based on traffic, engagement, leads, and conversions.
• Has a thorough knowledge of content-level SEO.

Requirements

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices, keyword research, and social media platforms.
• Understanding of how content ties to conversions and lead generation, not just traffic/engagement metrics
• Comfortable analyzing content performance data (traffic, engagement, conversion rates) and adjusting strategy accordingly
• Minimum 1-2 years of experience in B2B content strategy, with exposure to how content supports conversions and lead generation.