Senior Associate, Media Planning, Pakistan

WPP Media; Islamabad; Hybrid; PKR 892,800 - 1,339,200; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Mental health awareness days

Job summary

A leading media agency in Islamabad is seeking a Senior Media Planner to develop brand strategies and manage client relationships. The ideal candidate will have a BBA or MBA and at least 3 years of experience in media or digital marketing. Responsibilities include data analysis for optimization recommendations and maintaining relationships with media suppliers and brand teams. Comprehensive benefits include medical, dental, and a hybrid working model. Join us in fostering a collaborative workplace culture.

Qualifications

• Minimum 3 years of media, digital, or marketing experience.
• Ability to meet multiple deadlines and manage competing demands.
• Strong organizational and numeracy skills.

Responsibilities

• Develop strategy for brands, including annual phasing and budgeting.
• Assist in maintaining responsive working relationships with teams.
• Analyze data to provide optimization recommendations.

Skills

Organizational skills

Numeracy skills

Flexibility

Proficient in Microsoft Excel

Interpersonal skills

Communication skills

Education

BBA or MBA from a reputable university

Job description

Role Summary

EssenceMediacom, a brand of WPP Media, is looking for a Senior Media Planner. In this role, you will be responsible for all tasks and client‑service activities associated with an assigned brand/account. You will act as a steward of the entire communications‑planning process by providing pillars for media plans, executing plan changes, and maintaining media plans.

Reporting

This role reports to the Business Manager.

Short‑Term Goals (First 3 Months)

• Become proficient with our proprietary planning tools and analytics.
• Develop an understanding of the business category and competitive framework.
• Work on moderate‑scale live campaigns.
• Initiate contact with key media partners and understand their digital offering baseline.
• Collaborate with internal specialists and external stakeholders to integrate solutions.

Mid‑Term Goals (6 Months)

• Apply the proprietary planning framework to key campaigns.
• Launch larger‑scaled campaigns.
• Build relationships with key decision makers within the current client portfolio.
• Master a flawless media execution process together with stakeholders.

Long‑Term Goals (12 Months)

• Develop strong category acumen from a media and business perspective.
• Identify commercially viable solutions to support client goals.
• Create and execute a pipeline of business‑building ideas that could be award‑winning.

Day‑to‑Day Responsibilities

• Develop strategy for brands, including annual phasing and budgeting to achieve brand KPIs.
• Assist the Client/Brand Manager or Business Manager in maintaining responsive working relationships with brand teams.
• Troubleshoot and resolve issues with media/account teams and media vendors.
• Assist in developing brand KPIs.
• Analyze data to provide optimization recommendations.
• Maintain relationships with media suppliers, internal teams, and brand teams.
• Prepare quarterly/annual media reviews and way‑forward recommendations.
• Deliver timely presentations and reports, including annual media strategy and ad hoc deliverables.
• Resolve billing related issues.
• Collaborate cross‑functionally with client management team and account directors.
• Coordinate with cross‑function departments during media management processes.
• Present launch results to brand teams.
• Participate in regional awards (at least once per quarter).
• Train Assistant Planner/Media Planner on media basics.

Required Skills & Attributes

• Strong organizational and numeracy skills.
• Flexibility and ability to work under pressure.
• Proficient in Microsoft Excel.
• Excellent interpersonal and communication skills at all levels.
• Ability to meet multiple deadlines and manage competing demands.

Minimum Qualifications

• BBA or MBA from a reputable university.
• At least 3 years of media, digital, or marketing experience.

Benefits & Work Environment

Employees enjoy competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities and mental health awareness days. The company supports growth through global networks and offers a hybrid work approach with approximately four days in the office.

Equal Opportunity Employer

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.