Associate B2B Content Strategist

Xpert Prime; Lahore; On-site; PKR 480,000 - 800,000; Full time

Job summary

LEAURY, a leather goods brand and sister company of Xpert Prime, seeks a B2B Content Strategist in Lahore to plan and execute content that attracts and converts business buyers. You’ll collaborate with content, SEO, design, and sales teams, with guidance from senior marketers, and grow into a strategic role.

The position is full-time, onsite, night shift, with responsibilities across editorial planning, audience research, and content creation for blogs, whitepapers, and campaigns.

Qualifications

• 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role.
• Strong writing, editing, and storytelling skills.
• Basic understanding of B2B buyer journeys, personas, and the marketing funnel.
• Working knowledge of SEO fundamentals and keyword research.
• Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot.
• Experience with a CMS (WordPress or similar) and good organizational skills.

Responsibilities

• Support the development and upkeep of the content strategy and editorial calendar.
• Research target audiences, buyer personas, competitors, and industry trends to find content opportunities.
• Plan content for different stages of the buyer journey (awareness, consideration, decision).
• Create and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy.
• Work with the SEO team on keyword research and topic clusters.
• Brief writers, freelancers, and designers, and review their work for quality and brand voice.
• Gather insights, customer stories, and subject-matter input from sales and product teams.
• Track content performance (traffic, engagement, leads) and share regular reports with the team.
• Audit existing content and recommend what to update, repurpose, or retire.
• Follow and help maintain brand voice and content guidelines.

Skills

Content strategy

Copywriting

Editing

Storytelling

B2B

Team collaboration

Communication

SEO

Analytics

WordPress CMS

Tools

Google Analytics

Search Console

HubSpot

WordPress

Job description

We're looking for a B2B Content Strategist at LEAURY - A leather made products brand. It's sister company of Xpert Prime. The ideal candidate will have around one year of experience to help plan and execute content that attracts and converts business buyers. You'll work closely with our content, SEO, design, and sales teams, with guidance from senior marketers. It's a good fit if you have some hands-on content marketing experience and want to grow into a strategic role.

Job Type: Full Time - Onsite - Night Shift

Timings: Monday - Friday (7PM - 4 AM)

Responsibilities

• Support the development and upkeep of the content strategy and editorial calendar
• Research target audiences, buyer personas, competitors, and industry trends to find content opportunities
• Plan content for different stages of the buyer journey (awareness, consideration, decision)
• Create and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy
• Work with the SEO team on keyword research and topic clusters
• Brief writers, freelancers, and designers, and review their work for quality and brand voice
• Gather insights, customer stories, and subject-matter input from sales and product teams
• Track content performance (traffic, engagement, leads) and share regular reports with the team
• Audit existing content and recommend what to update, repurpose, or retire
• Follow and help maintain brand voice and content guidelines

Qualifications

• 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role (internships and freelance work count)
• Strong writing, editing, and storytelling skills
• Basic understanding of B2B buyer journeys, personas, and the marketing funnel
• Working knowledge of SEO fundamentals and keyword research
• Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot
• Experience with a CMS (WordPress or similar)Good organizational and project management skills
• Clear communication and the ability to work with multiple teams
• Willingness to learn, take feedback, and grow into more strategic work

Nice to Have

• Experience in SaaS, technology, or professional services content
• Exposure to ABM, lead generation, or sales enablement contentFamiliarity with CRM or marketing automation tools (HubSpot, Zoho, Salesforce)
• Basic experience with video, webinar, or social content
• Content marketing or SEO certifications (HubSpot, Google, Content Marketing Institute)