Creative Content Writer - B2B

iGate; Islamabad; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In‑house)

GYM Passport (Panel Gym's Free of Cost

Participatory Fund

Market Competitive Salary

Learning & Challenging WorkEnvironment

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves

Job summary

iGate in Islamabad is seeking a creative, research-driven content writer with 4–5 years of B2B writing experience to develop content for our wholesale website, LinkedIn and community platforms.

You will craft landing pages, product category pages, press releases, SEO blogs, LinkedIn articles, newsletters and campaigns, tailoring content to different buyer groups and markets. This role emphasizes original thinking and source verification.

Qualifications

• 4–5 years of relevant B2B content writing experience.
• Experience writing for wholesale or other B2B websites targeting retailers, distributors, and business buyers.
• Proven ability to write press releases, case studies, LinkedIn articles, blogs and website copy.
• Strong creative writing and copywriting skills with ability to adapt messaging to audiences.
• Hands-on experience with LinkedIn content strategy, organic visibility, distribution and engagement.
• Experience building and moderating professional communities and discussions.

Responsibilities

• Write and update wholesale website content including landing pages and product category pages.
• Create press releases, case studies, SEO blogs, LinkedIn articles, newsletters and campaigns.
• Develop content tailored to different buyer groups, markets and objectives.
• Plan LinkedIn company pages and leadership profiles with posts, articles, and carousels.
• Improve organic visibility through consistent publishing and content distribution.
• Build and nurture relevant B2B communities across platforms.
• Collaborate with customers, partners and industry professionals for interviews and co-created content.
• Research industry trends and verify facts before publication.
• Prepare clear creative briefs for designers and ensure branding consistency.
• Apply SEO fundamentals and calls to action to improve discoverability.

Skills

B2B content writing

LinkedIn content strategy

SEO content creation

Research and fact-checking

Content planning & calendars

Editing & proofreading

Interviewing skills

Content briefing with designers

Tools

Content management tools

Job description

We are looking for a creative, research-driven content writer with 4–5 years of B2B writing experience to develop content for our wholesale website, LinkedIn and relevant community platforms. The ideal candidate combines original thinking, audience understanding and reliable research to create content that builds organic visibility, strengthens professional communities and supports business growth.

What You Will Do:

• Write and update wholesale website content, including landing pages, product category pages, partnership pages and other business-focused web copy.
• Create press releases, case studies, SEO blogs, LinkedIn articles, newsletters, research documents, gated resources and email campaigns.
• Develop original, custom-written content tailored to different buyer groups, markets, platforms and campaign objectives.
• Plan and write content for LinkedIn company pages and leadership profiles, including posts, articles, carousels and thought leadership.
• Improve LinkedIn organic visibility through relevant content, consistent publishing, content distribution and meaningful audience engagement.
• Identify, build and nurture relevant B2B communities across LinkedIn, industry groups, forums and other professional platforms.
• Create community-specific content, initiate discussions, respond to questions and moderate conversations in the brand’s voice.
• Build relationships with customers, partners and industry professionals to support interviews, shared content and community participation.
• Use community feedback and discussions to identify customer challenges, content opportunities and relevant business enquiries.
• Research industry trends, competitors and market developments to create timely, credible content.
• Gather information from internal teams and external stakeholders, and verify facts, statistics, quotations and sources before publication.
• Prepare clear creative briefs for designers, covering messaging, visual concepts, branding and format requirements.
• Apply SEO fundamentals and clear calls to action to improve website discoverability and support the buyer journey.
• Maintain content calendars, coordinate approvals and manage delivery deadlines across departments.
• Track website, LinkedIn and community performance, maintain accurate reporting data and recommend improvements based on results.

• 4–5 years of relevant B2B content writing experience, supported by a portfolio demonstrating creative and business-focused work.
• Experience writing for wholesale or other B2B websites, with an understanding of retailers, distributors, gyms, clubs and business buyers.
• Proven ability to write press releases, case studies, LinkedIn articles, blogs, campaigns and website copy.
• Strong creative writing and copywriting skills, with the ability to develop fresh angles and adapt messaging to specific audiences.
• Practical experience with LinkedIn content strategy, organic visibility, content distribution and audience engagement.
• Hands‑on experience in community building, professional relationship development and discussion management across relevant platforms.
• Understanding of community audiences, platform guidelines and how to contribute useful content that encourages participation.
• Strong research, interviewing, editing and proofreading skills.
• Knowledge of SEO fundamentals, buyer journeys and content performance metrics.
• Ability to track reach, impressions, engagement, follower and community growth, website traffic and relevant enquiries.
• Strong reporting skills, including maintaining consistent data and turning findings into practical content decisions.
• Familiarity with AI prompting for research, ideation and drafting, supported by original writing, fact‑checking and editorial judgment.
• Clear communication, coordination and creative briefing skills.
• Strong decision‑making, attention to detail and the ability to manage multiple deadlines.
• Willingness to learn, take ownership and adapt based on feedback and results.

• Fuel Allowance
• Medical Insurance
• Free Lunch Facility (In‑house)
• GYM Passport (Panel Gym's Free of Cost)
• Participatory Fund
• Market Competitive Salary
• Learning & Challenging Work Environment
• Amazing Work Culture
• Paid Time off
• Group Life Insurance
• Maternity Leaves and many more