Assistant Media Planner

WPP Media; Karachi Division; On-site; PKR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Job summary

WPP Media in Karachi is looking for a dedicated media planner to report to the Business Manager. The role involves developing media plans, managing client relationships, and optimising media strategies. Candidates should have a minimum of 1 year in media or digital marketing, strong analytical skills, and a BBA/MBA in Marketing or Media Sciences.

WPP Media fosters a collaborative work environment, encourages growth and learning, and offers competitive benefits including health insurance and paid time off.

Qualifications

• Minimum 1 year in media/digital/marketing experience.
• Experience in handling marketing campaigns in mainstream media.
• Digital media experience is an added advantage.

Responsibilities

• Work closely with Media Planner to develop and maintain media plans.
• Prepare and update purchase orders within the execution framework.
• Analyse data to provide client with recommendations for optimisations.

Skills

Strong analytical skills

Excellent personal/organisational management

Good interpersonal & social relations

Education

BBA/MBA in Marketing or Media Sciences

Job description

Reporting of the role

This role reports to Business Manager.

3 best things about the job

• A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
• Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
• Be an expert hybrid planner in both traditional and digital mediums.

In this role, your goals will be:

In three months

• Been up to speed with cutting‑edge proprietary planning tools as well as being able to extract and analyse important data; validating our recommendations.
• Have a pulse of the business category & knowledge of competitive frame.
• Worked on moderately scaled live campaigns.
• Initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional.
• Connected with internal specialist & external stakeholder units to integrate solutions.
• Been able to comprehend and apply our proprietary planning framework model in key campaigns.
• Have landed live, larger‑scaled campaigns.
• Started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months

• Develop a strong category acumen – from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business‑building ideas which could potentially be industry‑award winning.

What your day job looks like at Mindshare

• Work closely with Media Planner to develop and maintain media plans.
• Prepare and update purchase orders within the execution framework.
• Manage tracking of client and competition.
• Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors.
• Analyse data to provide client with recommendations for optimisations.
• Maintain relationships with media suppliers and internal teams.
• Prepare and update media flowcharts for Media Planner’s assistance.
• Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third‑party resources.
• Monitor client billing; resolve any related issues.
• Ensure all media projects proceed according to plan and on deadline.
• Participate in media‑planning strategy meetings with team members and help develop new ideas for client media plans.
• Maintain a record of basic deliverables (e.g. drop‑ages, premium positions etc.).
• Acquire knowledge on demographic profiles and analyse the changing habits of the targeted customers.
• Steward media buys in market to assure continuity and campaign delivery.
• Create and maintain detailed/accurate files for each client for whom you are responsible.
• Demonstrate highly organised campaign/timeline management, with strong attention to detail.

What you’ll bring

• Curious and willing to learn with passion to leverage opportunities from challengers to leading brands.
• Strong analytical skills.
• Excellent personal/organisational management.
• Good interpersonal & social relations.
• Experience in handling marketing campaigns in mainstream media.
• Strong understanding of the cultural and consumer trends that are changing the media landscape.
• Minimum 1 year in media/digital/marketing experience.
• Fresh graduates are also encouraged to apply.
• BBA/MBA in Marketing or Media Sciences from a reputable university.
• Digital media experience is an added advantage.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

Equal Opportunity Employer Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.