Business Director

Wppmedia; Karachi Division; On-site; PKR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Mental health awareness days

Job summary

Wppmedia of Pakistan is looking for a Business Director to lead integrated media planning and strategy across both digital and traditional channels. You will work closely with clients and media partners to develop data-driven communications and oversee campaign performance while mentoring high-performing teams.

The perfect candidate will have 10–12 years of experience in media planning and possess strong strategic thinking and leadership skills. Join us to shape innovative media solutions for leading brands.

Qualifications

• 10–12 years of experience in media planning or integrated marketing.
• Proven experience managing large client portfolios.
• Strong knowledge of traditional and digital media channels.

Responsibilities

• Lead strategic media planning across assigned client portfolios.
• Develop annual communication strategies and media frameworks.
• Collaborate with teams to deliver integrated solutions.

Skills

Strategic thinking

Client servicing

Media planning

Analytical skills

Leadership

Negotiation skills

Education

Bachelor's degree in marketing, Business Administration, or Media Studies

Master's degree preferred

Tools

Media planning tools

Analytical software

Job description

Role Summary & Impact

We are currently looking for a Business Director to join us. In this role, you will be responsible for leading integrated media planning and strategy across both traditional and digital channels for a portfolio of leading brands. You will work closely with clients, media partners, and internal teams to develop data-driven communication strategies, drive business growth, manage senior stakeholder relationships, oversee campaign performance, and ensure the delivery of innovative media solutions that achieve client objectives while mentoring and developing high-performing teams.

Reporting of the Role

This role reports to Client Lead

3 Best Things About the Job

• Leading strategic media planning for some of the region's most influential brands.
• Working closely with clients, media partners, and cross‑functional teams to drive business growth.
• Opportunity to shape innovative, data‑driven media solutions and industry‑leading planning practices.

In this role, your goals will be:

In Three Months:

• Gain a thorough understanding of client businesses, marketing objectives, and category dynamics.
• Develop expertise in agency planning frameworks, tools, and processes.
• Build strong relationships with key clients, internal teams, and media partners.
• Lead planning discussions and contribute to strategic recommendations.

In Six Months:

• Independently lead annual and campaign planning for assigned clients.
• Deliver integrated media strategies aligned with client business objectives.
• Drive collaboration across investment, digital, content, and analytics teams.
• Identify opportunities to improve planning efficiency and effectiveness.

In Twelve Months:

• Be recognized as a trusted strategic advisor by clients.
• Lead high‑value business pitches and contribute to new business growth.
• Develop long‑term media strategies that drive measurable business outcomes.
• Mentor and develop planning team members while strengthening planning excellence across the agency.

What Your Day Job Looks Like at WPP Media

• Lead strategic media planning across assigned client portfolios.
• Develop annual communication strategies and media frameworks.
• Ensure all media recommendations are grounded in consumer, market, and business insights.
• Collaborate with investment, digital, performance, content, and analytics teams to deliver integrated solutions.
• Present media strategies, plans, and campaign performance reviews to clients.
• Drive innovation through emerging media channels, technology, and data capabilities.
• Oversee campaign planning, execution, optimisation, and post‑campaign evaluation.
• Monitor market trends, competitor activity, and consumer behaviour to identify opportunities.
• Lead forecasting, budgeting, and allocation of media investments.
• Ensure planning quality, accuracy, and adherence to agency best practices.
• Build and maintain strong relationships with clients, media owners, and strategic partners.
• Support business development initiatives, client retention, and revenue growth.
• Lead, mentor, and develop a high‑performing media planning team.
• Drive planning excellence and continuous improvement across agency processes.
• Deliver regular business reviews and strategic recommendations to senior stakeholders.

What You'll Bring

• Strong strategic thinking and problem‑solving capabilities.
• Excellent client servicing and stakeholder management skills.
• Deep understanding of media planning, consumer insights, and marketing strategy.
• Strong analytical and presentation skills.
• Ability to lead cross‑functional teams and manage multiple priorities.
• Commercial acumen with the ability to identify growth opportunities.
• Strong leadership, coaching, and team development capabilities.
• Excellent communication and negotiation skills.

Minimum Qualifications

• Bachelor's degree in marketing, Business Administration, Media Studies, or a related field. Master's degree preferred.
• 10–12 years of experience in media planning, communications planning, or integrated marketing within a leading media agency.
• Proven experience managing large client portfolios and leading planning teams.
• Strong knowledge of traditional, digital, performance, and emerging media channels.
• Experience presenting to senior client stakeholders and leading strategic planning initiatives.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection.

That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.