Executive Media Planning, Pakistan

WPP; Karachi Division; Hybrid; PKR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP is seeking a marketing professional to join its Pakistan team as a media planner. You will develop and maintain media plans in collaboration with the Media Planner, track client performance, and coordinate campaigns across traditional and digital channels.

The role emphasizes data-driven optimization, staying ahead of industry trends, and building strong partnerships with media suppliers and internal teams in a hybrid work environment.

Qualifications

• 1 year in media/digital/marketing
• Fresh graduates are encouraged to apply
• BBA/MBA in Marketing or Media Sciences from a reputable university
• Digital media experience is an added advantage

Responsibilities

• Develop and maintain media plans with the Media Planner.
• Track client and competition; report insights.
• Ensure on-time campaign launches and troubleshoot issues.
• Provide optimization recommendations based on data.
• Build relationships with media suppliers and internal teams.

Skills

Media planning

Data analysis

Campaign coordination

Education

BBA/MBA in Marketing or Media Sciences

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Reporting of the role

This role reports to Business Manager

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent mediaplannersof creative media thinking and at the same time being part of the largest media company in the world
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
3. Be an expert hybrid planner in both traditional and digital mediums

In this role, your goals will be:

In three months:

• Been up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data; validating our recommendations
• You would have a pulse of the business category & knowledge of competitive frame
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
• Connected with internal specialist & external stakeholders’ units to integrate solutions

In six months:

• Been able to comprehend and apply our proprietary planning framework model in key campaigns
• You would have landed live; larger scaled campaigns
• You will have started to build relationships with the key decision makers within the current client portfolio
• Master a flawless media execution process, working alongside various stakeholders

In 12 months:

• Develop a strong category acumen - from a media and business point of view
• Identify a pipeline of commercially viable solutions to support our client’s goals
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning

What your day job looks like at Mindshare:

• Work closely with Media Planner to develop and maintain media plans
• Prepare and update purchase orders within the execution framework
• Manage Tracking of Client and Competition.
• Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
• Analyze data to provide client with recommendations for optimizations.
• Maintain relationships with media suppliers and internal teams
• Prepare and update media flowcharts for Media Planner’s assistance.
• Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third‑party resources
• Monitor client billing; resolve any related issues
• Ensure all media projects proceed according to plan and on deadline
• Participate in media‑planning strategy meetings with team members and help develop new ideas for client media plans.
• Maintain a record of basic deliverables i.e. Droppages, premium positions etc.
• To acquire knowledge on demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
• Steward’s media buys in market to assure continuity and campaign delivery.
• Create and maintain detailed/accurate files for each client for whom you are responsible.
• Demonstrates highly organized campaign/timeline management, with strong attention to detail.

What you’ll bring:

• Curious and willing to learn with passion to leverage opportunities from challengers to leading brands
• Strong analytical skills
• Excellent personal/organizational management
• Good interpersonal & social relations
• Experience in handling marketing campaigns in mainstream media
• Strong understanding of the cultural and consumer trends that are changing the media landscape

Minimum qualifications:

• Minimum 1 year in media/digital/marketing experience
• Fresh graduates are also encouraged to apply
• BBA/MBA in Marketing or Media Sciences from a reputable university.
• Digital media experience is an added advantage

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e‑commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

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