Manager Insights & Analytics

SupportFinity™; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Mental health awareness days

Job summary

A leading media agency in Karachi is seeking a Manager Insights & Analytics. The role focuses on data analysis to drive decision-making and insights for internal stakeholders. The ideal candidate should have a master's degree, at least two years of media research experience, and proficiency in analytical tools. Join a culture that prioritizes employee growth with competitive benefits and a hybrid work approach, ensuring creativity and collaboration.

Qualifications

• Minimum 2 years of experience in media/marketing research and analytics.
• Experience designing questionnaires and conducting research studies.
• Ability to analyze data and develop insightful results in a visually appealing format.

Responsibilities

• Manage and plan all reporting according to project goals.
• Assess and report project status and risks to Insights & Analytics Director.
• Responsible for all data audits and ensuring smooth processes.

Skills

Microsoft Office (Excel, PowerPoint)

Data analysis

Leadership abilities

Time management

Consumer insights tools

Education

Master's degree in business administration, statistics, marketing or finance

Tools

Kantar Ratings Software

Job description

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About T&P: A Leading WPP Media Brand

A Leading WPP Media Brand, T&P is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact

T&P is a brand of WPP Media, the world’s largest media investment company and is part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Insights & Analytics to join us. In this role, you will be responsible for understanding the business needs of internal stakeholders, solving their problems by using data and need to be highly analytical and able to translate data into business insights.

Reporting of the role

This role reports to: Senior Manager Insights & Analytics

3 Best Things About the Job

• Good learning ground for energetic employees who want to expand media industry knowledge.
• Young and like-minded colleagues working with each other.
• Always learning innovative and interesting things in industries.

In this role, your goals will be

In three months:

• Understand the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.
• You will have an in-depth technical knowledge of data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at T&P

• Manage and plan all reporting according to project goals (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to Insights & Analytics team members and keep track of their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify, analyze, and interpret media trends or patterns.
• Ability to design and develop dashboards for client’s reporting.
• Providing day-to-day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What you’ll bring

• Must be skillful in Microsoft Office (Excel, PowerPoint).
• Analyze data and develop insightful results or “story” that addresses business objectives in a clear and concise, visually appealing format.
• Experience in designing questionnaires and conducting research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities, especially with cross-disciplinary efforts.
• Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
• Excellent time management skills with the ability to multi-task in high-pressure situations.
• Candidate must possess at least a master’s degree in business administration, statistics, marketing or finance.
• Minimum 2 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We recommend you read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.