Assistant Manager Marketing Research & Analysis

Zong 5G; Multan; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

Zong 5G in Multan is seeking an Assistant Manager Marketing Research & Analysis to support regional growth and marketing operations. The role focuses on analyzing consumer segments, managing dashboards to track revenue KPIs, and driving data-driven improvements across product and marketing initiatives.

The candidate will analyze portfolio performance, customer behavior, and lifecycle management while collaborating with Sales to optimize coverage and trade marketing efforts.

Qualifications

• Bachelor's degree required; Marketing or Business Analytics preferred.
• Up to 3–4 years of experience; relevant experience preferred.
• Strong analytical, communication, and teamwork skills.
• Ability to transform raw data into compelling presentations and dashboards.
• Proficiency in building reports at tactical and strategic levels; knowledge of BI tools.

Responsibilities

• Support regional growth strategies to drive revenue and subscriber expansion.
• Design and maintain dashboards to track KPIs (Revenue, ARPU, Subscriber Base, Offer Performance).
• Analyze portfolio performance and identify data-driven initiatives to enhance offerings.
• Analyze consumer behavior and segmentation to guide marketing and product strategies.
• Manage customer lifecycle through data-driven CVM initiatives.
• Collaborate with Sales to address operational needs and product issues.
• Monitor network performance and plan expansion based on gaps and potential.

Skills

Strong Analytical

Teamwork

Strong Communication

Data presentation

Numbers tracking

Education

Bachelor's degree in Marketing or Business Analytics

Tools

SQL

BI Platforms

Job description

Role Title: Assistant Manager Marketing Research & Analysis

Department: Commercial Planning & BS Central B

Last Date to Apply: 10th November 2026

Job Purpose:

• To assist in the process of analysis and research on consumer segments. Will also assist in the overall marketing operations of the region.

Job Responsibilities:

• Support the development and execution of regional growth strategies to drive revenue and subscriber expansion.
• Design and maintain dynamic dashboards to track key KPIs (Revenue, ARPU, Subscriber Base, Offer Performance), with proactive identification of trends and deviations.
• Analyze portfolio performance, identify gaps, and recommend data-driven initiatives to enhance product offerings and market competitiveness.
• Analyze consumer behavior, usage patterns, and segmentation to uncover insights that drive targeted marketing and product strategies.
• Manage and optimize the customer lifecycle (acquisition, onboarding, engagement, retention, and churn management) through data-driven interventions and CVM initiatives.
• Generate innovative ideas and initiatives for revenue maximization and customer engagement.
• Conduct ad-hoc and deep-dive analyses to derive actionable insights for business decision-making.
• Monitor network performance and availability across technologies, ensuring optimal service quality and identifying future capacity requirements.
• Plan network coverage expansion based on coverage gaps, addressable population, and target market potential.
• Track site-level revenue and profitability, and propose targeted actions to enhance performance.
• Collaborate closely with Sales teams to address day-to-day operational needs and resolve product-related issues.
• Analyze commercial and technical KPIs to identify growth bottlenecks and recommend corrective measures.
• Monitor newly rolled-out sites to ensure optimal performance, timely issue identification, and revenue ramp-up.
• Ensure strong channel presence through periodic analysis of sales coverage, visibility, and effectiveness of trade marketing initiatives.
• Lead and monitor trade visibility drives to strengthen brand presence in key markets.
• Monthly channel-relevant tagging and updates as per relevant changes (new sites, new franchises, grids, etc.)Build strong cross-functional relationships to ensure seamless coordination and operational excellence.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have a Bachelor's degree. A degree in Marketing or Business Analytics is preferred.

Work Experience:

• Up to 3 to 4 years of experience. Relevant experience shall be preferred.

Skills – Generic:

• Strong Analytical skills
• Teamwork
• Strong Communication skills
• Ability to convert raw data into a presentation
• Staying on top of numbers

Skills – Job Specific:

• Ability to handle multiple tasks
• Ability to build reports at tactical & strategic levels
• Knowledge of ATL, BTL, digital, and social media.
• Knowledge of Product Life Cycle & associated concepts, and creative concept execution.
• Knowledge of Business Intelligence & effective utilization of information in a meaningful, yieldable manner.
• Project Management skills, SQL, BI Platforms, Reporting & Analysis