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Red Bull in Pakistan seeks a seasoned Key Account Manager to lead regional strategies at Lahore-based key customers and advance Red Bull’s market presence. You will drive pricing, promotions, and negotiations aligned with national sales policies, ensuring profitable growth.
Responsibilities include data-driven planning, annual negotiations, and cross-functional collaboration with Trade Marketing to secure Red Bull as the category leader in the region.
Key Account Manager with Red Bull. Strategy Implement of Red Bull’s commercial strategy at all key customers at the regional level Design & implement National KA strategies Assist in development of short & mid-term customer strategies in line with the overall national sales policy Implement regional price strategies & establish the customer pricing accordingly Analysis & Planning Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets Develop annual business & effective promotion plans for regional customers Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy at the regional level Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader Execution Conduct & lead yearly negotiation process at key customers at the regional level Assist in successful negotiations with customer on Red Bull’s Perfect Store concept Tracking Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business Use the Perfect Store Audit to manage the execution in store effectively Collaboration Continually search to understand customer needs better & respond with programmers (in line with the brand equity) that are mutually beneficial Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells Reporting Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts) A proven track record of min 3 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background Experience in Category Management preferred Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory) Excellent network of existing contacts & trade relationships Strategic ability – Can develop specific, valuable, innovative & commercially focused strategies but also grasp the ‘bigger picture’ Commercial acumen – Strong understanding of sales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results Analytical skills – Strong planning & negotiation skills with a sound understanding of financial bottom line implications of sales & marketing decisions. Able to analyze sales & customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer & Red Bull Negotiation experienced – Successful front line retail negotiation experience & problem-solving skills Presentation skills – Demonstrate great presentation skills that provide highly relevant & commercially viable strategies or processes in a clear, concise & empowering way
Strategy Implement of Red Bull’s commercial strategy at all key customers at the regional level Design & implement National KA strategies Assist in development of short & mid-term customer strategies in line with the overall national sales policy Implement regional price strategies & establish the customer pricing accordingly Analysis & Planning Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets Develop annual business & effective promotion plans for regional customers Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy at the regional level Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader Execution Conduct & lead yearly negotiation process at key customers at the regional level Assist in successful negotiations with customer on Red Bull’s Perfect Store concept Tracking Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business Use the Perfect Store Audit to manage the execution in store effectively Collaboration Continually search to understand customer needs better & respond with programmers (in line with the brand equity) that are mutually beneficial Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells Reporting Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts)