Assistant Director Wealth Management & Premium Products

easypaisa digital bank; Islamabad; Vor Ort; PKR 3.000.000 - 6.000.000; Vollzeit

Zusammenfassung

easypaisa digital bank seeks an experienced Assistant Director – Wealth Management & Premium Products to lead the development and management of its Wealth Management and Premium Products portfolio (Zen, Savings, Investments, Term Deposits, etc.).

You will drive strategic direction, pricing, and lifecycle management, coordinating with engineering, design, marketing, sales, and legal to deliver innovative wealth solutions.

Qualifikationen

• 6+ years of product management experience in banking/fintech/digital banking.
• Experience in managing and growing financial products (savings, investments, term deposits, liability products).
• Experience in product strategy, roadmap development, lifecycle management, and cross-functional delivery.
• Experience in deposit pricing, budgeting, revenue planning, and monitoring product performance against objectives.
• Experience in Agile/Scrum, requirements gathering, and collaboration with tech and business teams.
• Experience in product performance monitoring, funnel analysis, and data-driven decision making.

Aufgaben

• Define product strategy and roadmap for wealth management and premium products.
• Lead Scrum team to deliver the roadmap through agile cycles.
• Collaborate with engineering, design, marketing, sales, and legal to develop and launch new wealth products.
• Gather and prioritize product requirements from market insights and business priorities.
• Define and track KPIs, monitor performance, and drive data-driven improvements.
• Develop go-to-market strategies, product positioning, and marketing collateral.
• Mentor junior product managers and foster collaboration and continuous improvement.
• Maintain and improve existing app products and measure interest and success rates for promotional products.
• Conduct open-loop and closed-loop funnel analysis to improve user experience.

Kenntnisse

Product management

Wealth management

Agile/Scrum

Stakeholder management

Data analysis

Go-to-market

Pricing & budgeting

Cross-functional collaboration

Team leadership

Funnel analysis

UI/UX

Ausbildung

Bachelor's degree in Business or CS

Tools

AppsFlyer

Firebase

BigQuery

Jobbeschreibung

About easypaisa digital bank

easypaisa is Pakistan’s first digital bank and has played a significant role in advancing the country’s digital financial landscape. Backed by our shareholders, Telenor Group, a leading telecom operator in Asia and the Nordics, and Ant Group, the company behind Alipay, easypaisa delivers secure and convenient financial solutions to millions of Pakistanis.

Position Summary

We are seeking an experienced Assistant Director – Wealth Management & Premium Products to join our dynamic team and lead the development and management of our Wealth Management and Premium Products portfolio (Zen, Savings, Investments, Term Deposits, etc.). As an Assistant Director, you will play a pivotal role in driving the strategic direction of our wealth management offerings and delivering innovative solutions to our clients. Your expertise in the financial industry and product management will be essential in ensuring the success of our wealth management products and meeting the needs of our customers.

Duties & Responsibilities

• Define and execute the product strategy and roadmap for our Wealth Management and Premium Products portfolio (Zen, Savings, Investments, Term Deposits, etc.), aligning it with the overall company vision and objectives.
• Work closely with stakeholders across the organization to drive and deliver promotional product features.
• Conduct market research, competitive analysis, and customer feedback analysis to identify market trends, customer needs, and opportunities for product enhancements.
• Offer best-in-class liability products to customers.
• Lead budgeting, revenue objectives, and pricing of deposit products.
• Lead and present updates and analysis in the Assets and Liability Committee (ALCO).
• Collaborate closely with cross-functional teams, including engineering, design, marketing, sales, and legal, to develop and launch new wealth management products and features.
• Lead the product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality products that meet customer expectations and business goals.
• Lead the Scrum team to deliver the roadmap through agile sprint cycles, breaking down the product roadmap into executable stories and requirements.
• Gather and prioritize product requirements based on market insights, customer feedback, and business priorities, and communicate them effectively to the development teams.
• Define and track key performance indicators (KPIs) for the wealth management products, monitor their performance, and initiate data-driven improvements to drive user engagement and product growth.
• Work closely with the sales and marketing teams to develop go-to-market strategies, product positioning, and effective marketing collateral to drive product adoption and revenue growth.
• Build strong relationships with key stakeholders, including clients, industry partners, and internal teams, to understand their needs and collaborate on product initiatives.
• Stay abreast of industry trends, regulatory changes, and advancements in wealth management technology to ensure our products remain competitive and compliant.
• Provide leadership, guidance, and mentorship to junior product managers, fostering a culture of collaboration, innovation, and continuous improvement within the team.
• Work on maintaining and improving the performance of existing products on the easypaisa app and periodically measure the interest, intent, and success rates for each product. Identify, troubleshoot, and resolve all potential issues impacting the success rates of promotional products.
• Perform open-loop and closed-loop funnel analysis for all app promotional products and work on improving product funnel success rates and the user app experience

Education

• Bachelor's Degree in Business or Computer Science.

Experience

• 6+ years of relevant experience in product management, preferably in banking, financial services, fintech, or digital banking.
• Experience in managing and growing financial products, particularly savings, investments, term deposits, liability products, or wealth management products.
• Experience in product strategy, roadmap development, product lifecycle management, and cross-functional product delivery.
• Experience in deposit pricing, budgeting, revenue planning, and monitoring product performance against business objectives.
• Experience in Agile/Scrum methodologies, requirements gathering, and working with technology and business teams to deliver product enhancements.
• Experience in product performance monitoring, funnel analysis, conversion optimization, and data-driven decision-making using analytics tools.

Behavioural Skills & Competencies

• Communication Skills
• Teamwork and Collaboration
• Customer Orientation
• Ownership
• Detail-oriented
• Product Management
• Growth Management
• Scrum
• UI/UX
• Analytical Skills
• Excel
• Planning and Organizing
• AppsFlyer, Firebase, BigQuery