Product Manager - Acquisition

easypaisa digital bank; Islamabad; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

easypaisa digital bank in Pakistan seeks a passionate Product Manager to own the end-to-end Account Onboarding journey, collaborating with design, engineering, data and marketing to improve activation and retention. You will drive measurable improvements while understanding API integrations and software development processes.

You will lead User Acceptance Testing, plan onboarding campaigns, and manage campaigns to guide users through key milestones, maximizing engagement and meeting business

Qualifications

• 2-3 years of relevant experience in product management or onboarding roles.
• Experience owning onboarding or activation funnels and collaboration with cross-functional teams.
• Strong understanding of software development processes and API integrations.

Responsibilities

• Own, manage and deliver growth and PnL KPIs.
• Coordinate onboarding lifecycle campaigns to boost engagement.
• Lead UAT cycles with test case design and end-to-end scenarios.
• Define product requirements and roadmaps aligned with business goals.
• Collaborate with design, engineering, data and marketing teams.
• Communicate updates and insights clearly to stakeholders.

Skills

Communication Skills

Teamwork and Collaboration

Customer Orientation

Ownership

Detail-oriented

Product Management

Growth Management

Scrum

UI/UX

Analytical Skills

Planning and Organizing

Education

Bachelor's Degree in Business or Computer Science

Tools

AppsFlyer

Firebase

BigQuery

Excel

Job description

About easypaisa digital bank

easypaisa is Pakistan’s first digital bank and has played a significant role in advancing the country’s digital financial landscape. Backed by our shareholders, Telenor Group, a leading telecom operator in Asia and the Nordics, and Ant Group, the company behind Alipay, easypaisa delivers secure and convenient financial solutions to millions of Pakistanis.

Position Summary

We are seeking a passionate and detail-oriented Product Manager to lead and enhance our Account Onboarding experience. In this role, you will own the end-to-end onboarding journey for the users ensuring a seamless and impactful first touchpoint. You’ll work closely with design, engineering, data and marketing teams to drive measurable improvements in activation and retention. The role requires a strong understanding of software development processes and API integrations to effectively collaborate with technical teams. You will also lead User Acceptance Testing (UAT) to validate features against business requirements and user expectations. Additionally, you will plan and manage onboarding campaigns—to guide users through key milestones and maximize engagement during the user lifecycle and meeting the business targets.

Duties & Responsibilities

• Possess a solid understanding of software development processes and API integrations to effectively collaborate with engineering teams and support technical decision-making.
• Lead and coordinate User Acceptance Testing (UAT) cycles, including the design of comprehensive test cases and end-to-end user scenarios to ensure product readiness.
• Own, Manage and deliver growth and PnL KPIs
• Coordinate and launch onboarding-related lifecycle campaigns – to engage users at key journey stages and making the best use of the insights to enhance the user experience.
• Own the product strategy and roadmap for the onboarding experience, aligning it with business goals and user needs.
• Use data-driven insights to identify friction points and optimization opportunities within the onboarding funnel.
• Design and run experiments (A/B tests) to continuously improve key onboarding metrics like time-to-value, activation and conversion.
• Collect and synthesize user feedback and behavioral data to inform product decisions.
• Partner with Customer Success and Support teams to ensure a smooth hand-off from onboarding to adoption.
• Collaborate with cross-functional teams to define product requirements, prioritize features and deliver high-impact solutions
• Communicate product updates and insights to stakeholders and leadership in a clear and actionable way.

Education

• Bachelor's Degree in Business or Computer Science.

Experience

• 2-3 years of relevant experience

Behavioural Skills & Competencies

• Communication Skills
• Teamwork and Collaboration
• Customer Orientation
• Ownership
• Detail-oriented
• Product Management
• Growth Management
• Scrum
• UI/UX
• Analytical Skills
• Excel
• Planning and Organizing
• AppsFlyer, Firebase, BigQuery