Area Sales Manager - Karachi

Hayat; Karachi Division; On-site; PKR 2,009,000 - 2,678,000; Full time

Job summary

Hayat in Karachi is seeking a dynamic Area Sales Manager to drive sales growth and market execution across General Trade, Wholesale and Modern Trade channels. You will lead distributors, coach sales teams, and develop strategic plans to strengthen coverage and visibility.

The role requires 6–8 years FMCG sales experience, a business degree, strong negotiation and analytics, and willingness to travel within the territory; you will collaborate with Marketing, Supply Chain, and Finance to deliver

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, or related field.
• 6–8 years of FMCG sales experience, including prior experience as an Area Sales Manager.
• Strong experience in area sales management, distributor handling, and team leadership.
• Solid understanding of sales fundamentals, trade marketing, and distribution management.
• Familiarity with General Trade, Wholesale, and Modern Trade channels.
• Strong analytical, negotiation, and stakeholder management skills.
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting tools.
• Ability to analyze market trends and drive data-based decisions.

Responsibilities

• Drive monthly, quarterly, and annual sales targets across channels.
• Develop and execute strategic sales plans for the territory.
• Strengthen distributor networks for coverage and ROI.
• Negotiate annual agreements, promotions, and trade activities.
• Ensure trade and channel strategies, including in-store POB execution.
• Lead, coach, and develop distributor and company sales teams.
• Conduct market visits to monitor competition and identify opportunities.
• Oversee stock management and timely receivables recovery.
• Collaborate with Marketing, Supply Chain, Finance, and cross-functional teams.
• Use market intelligence and sales data to drive decisions.
• Ensure compliance with policies and regulatory requirements.

Skills

Area sales management

Distributor handling

Team leadership

Negotiation

Stakeholder management

Sales analytics

Education

Bachelor's or Master's in Business Administration/Marketing

Tools

MS Office

Excel

PowerPoint

Job description

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat's portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

About the Role:

We are currently seeking a dynamic and performance-driven professional to join our Sales team as an Area Sales Manager - Karachi. If you are passionate about driving business growth, leading high-performing teams, and delivering strong market execution in a fast-paced FMCG environment, then Hayat is waiting for you!

Responsibilities:

• Drive achievement of monthly, quarterly, and annual sales, distribution, and visibility targets across assigned channels
• Develop and execute strategic sales plans to ensure sustainable business growth within the territory
• Manage and strengthen distributor networks to ensure effective coverage, service levels, and return on investment (ROI)
• Negotiate and implement annual agreements, promotional plans, trade activities, and sales targets with distributors and key customers
• Ensure strong execution of trade and channel strategies, including visibility and in-store point-of-buy (POB) execution
• Lead, coach, and develop distributor and company sales teams to improve performance and market execution
• Conduct regular market visits to monitor competition, identify growth opportunities, and ensure effective retail execution
• Ensure efficient stock management and timely recovery of receivables in line with company policies
• Collaborate closely with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure smooth operations
• Utilize market intelligence and sales data to identify opportunities and drive business decisions
• Ensure compliance with company policies, trade standards, and regulatory requirements within the territory

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, or a related field
• 6-8 years of FMCG sales experience, including prior experience as an Area Sales Manager
• Strong experience in area sales management, distributor handling, and team leadership
• Solid understanding of sales fundamentals, trade marketing, and distribution management
• Familiarity with General Trade, Wholesale, and Modern Trade channels
• Strong analytical, negotiation, and stakeholder management skills
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting tools
• Ability to analyze market trends and drive data-based decisions

Other Requirements

• Willingness to travel extensively within the assigned area