ABM In-Home

Magnum Ice Cream Co.; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Magnum Ice Cream Co. is seeking an ABM for the Karachi Head Office to drive growth and transformation of Wall’s In-Home portfolio. You will lead bricks, buckets, tubs, and future multipacks, balancing affordability with brand aspiration for Pakistani households.

You will manage cross-functional teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies), develop TV/digital campaigns, and steer pricing strategy to ensure GM growth.

Qualifications

• Bachelor’s degree required.
• 2–4 years’ experience in Marketing or Brand Building.
• Agency management experience (creative, media, PR, digital).

Responsibilities

• Consumer & Market Understanding: Build understanding of household ice cream consumption and occasions.
• Portfolio Growth & Renovation: Own the 6Ps to drive penetration and category growth; renovate bricks, buckets, tubs and plan multipacks.
• Innovation & Deployment: Lead cross-functional project teams to land innovations with pre-build and execution planning.
• Campaigns & Communication: Develop campaigns across TV, digital, and outdoor to build brand love and trust; lead influencer partnerships.

Job description

## ABM In-HomeApply: Karachi Head Office: Full time: Posted Today: End Date: October 14, 2026 (6 days left to apply): R-728**Life tastes better with ice cream**With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‐play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work.We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‐performance, collaborative and focused on getting things done.We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.**Job Purpose**You will be responsible for driving the growth and transformation of Wall’s In-Home portfolio, leading the bricks, buckets, and tubs business today, while shaping the future with multipacks, and premium formats. This is a high-impact role at the heart of TMICC, balancing affordability with aspiration to make Wall’s the dessert of choice for every Pakistani household.**Key Responsibilities****Consumer & Market Understanding**Build a deep understanding of household ice cream consumption and evolving family occasions.Analyse competitive strategies (local players, imported brands) to sharpen Wall’s positioning.**Portfolio Growth & Renovation**Own the 6Ps of marketing to drive penetration, market share, and category growth.Lead the renovation of bricks, buckets, and tubs portfolio to strengthen quality, trust, and value.Shape the future roadmap including entry into multipacks, and indulgent variants.**Innovation & Deployment**Lead cross-functional project teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies) to land innovations seamlessly.Deliver high-impact innovation with strong pre-build and execution planning.**Campaigns & Communication**Develop compelling campaigns across TV, digital, and outdoor to build brand love and trust.Execute digital-first performance marketing, adapting communication across Ramadan, Eid, and other occasions.Lead influencer and PR partnerships to drive household relevance.**Business & Cross-Functional Leadership**Partner closely with Finance, CD, and Supply Chain to deliver GM-accretive growth.Drive pricing strategy and affordability interventions without compromising brand equity.Serve as the voice of the portfolio, rallying cross-functional stakeholders behind the growth ambition.**What You Need to Succeed****Skills**Obsession with consumers, families, and their evolving ice cream occasions.Balance of analytical rigor and creative brand building, able to link numbers with storytelling.Strong knowledge of end-to-end marketing management: from innovation and pre-build planning to launch and campaign execution.Ability to inspire cross-functional teams with a clear portfolio vision, while managing operational details with discipline.**Experiences & Qualifications**Bachelor’s degree required2–4 years’ experience in Marketing or Brand Building.Proven track record in innovation delivery and managing cross-functional teams.Agency management experience (creative, media, PR, digital).Foods/Refreshments experience is a plus.**Why join us?**This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.* Roles with real accountability and visible impact* Free to move fast, experiment and challenge how things are done* Continuous learning and development as the business grows* Reward linked to performance and contribution.Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.**Ready to build the future of Ice Cream?**If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.**Additional information**The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.