Wholesale Brand Activation Lead

PERSOL; Santo Niño 1st; On-site; PHP 2,471,000 - 3,021,000; Full time

Job summary

PERSOL is seeking a Brand Activation Partner (Wholesale Partners) to lead retail campaigns, product launches and store activations across our wholesale network. This is a hands-on role requiring regular store visits, close collaboration with KAM, Marketing, Visual Merchandising and Supply Chain teams, and strong project management.

The position is based at Guoco Midtown with regular travel to activation venues and partner stores, a 40-hour work week, and a 1-year contract with renewal based on

Qualifications

• Diploma or degree in Marketing, Business, Retail Management or related field.
• 3–5 years of experience in retail activation, trade marketing, visual merchandising, retail operations or project management.
• Experience with wholesale partners and sportswear, fashion, FMCG or consumer retail brands preferred.
• Strong coordination and project management skills, able to manage multiple projects and deadlines.
• Excellent communication with internal and external stakeholders.
• Willingness to visit stores and activation sites regularly.

Responsibilities

• Lead the execution of retail campaigns, product launches and brand activations across wholesale partner stores.
• Coordinate campaign materials, POSM, visual merchandising assets and other retail requirements to ensure everything is ready for launch.
• Work closely with wholesale partners and internal teams including Key Account Management, Marketing, Visual Merchandising and Supply Chain.
• Conduct regular store visits and retail checks to ensure strong execution of brand and visual merchandising standards.
• Support new store openings, renovations, shop-in-shop installations and other retail improvement projects.
• Manage activation timelines, calendars and project milestones, identifying potential delays or operational issues early.
• Provide hands‑on support to resolve store‑level challenges and ensure smooth execution at retail.
• Work alongside KAMs to identify opportunities to improve product visibility, presentation and sell‑through.
• Track activation results, store compliance and launch readiness, and provide post‑activation updates and reports.
• Monitor project requirements and budgets while ensuring agreed timelines and standards are met.

Skills

Project coordination

MS Office

Vendor coordination

Time management

Communication skills

Education

Marketing or related degree

Tools

Microsoft Office

Job description

PERSOL is seeking a Brand Activation Partner (Wholesale Partners) to lead retail campaigns, product launches and store activations across our wholesale network. This is a hands-on role requiring regular store visits, close collaboration with KAM, Marketing, Visual Merchandising and Supply Chain teams, and strong project management.

The position is based at Guoco Midtown with regular travel to activation venues and partner stores, a 40-hour work week, and a 1-year contract with renewal based on