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BruntWork seeks a hands-on, part-time social media lead to own Instagram, TikTok and LinkedIn for two brands. The role splits 14 hours for the padel brand and 6 hours for the footwear brand, within a 20-hour weekly commitment and a flexible schedule during UK business hours.
You will create and edit short-form video, copy, posts, Stories and carousels using brand assets. You’ll build campaigns that drive engagement, sign-ups and inquiries for design, development and sourcing services,
You will own social media for a brand across Instagram, TikTok and LinkedIn. You will build an engaged padel community and product demand for a padel brand, while strengthening a footwear brand's reputation and generating enquiries for its design, development and sourcing services. This is a hands-on, part-time role across two distinct brands working with separate accounts, brand voices, and reporting. The proposed starting allocation is 14 hours per week for the padel brand and 6 hours for the footwear brand, reviewed monthly, within a 20-hour weekly commitment with a flexible schedule during the client's business hours (UK Time, Monday to Friday).
Own a focused social plan for each brand and one coordinated calendar, prioritising the campaigns and channels most likely to deliver results within 20 hours per week
Create and edit short-form video, copy, posts, Stories and carousels using supplied brand assets and agreed filming sessions; batch production and adapt suitable content across platforms
For the padel brand, build product, community, event and creator campaigns that drive engagement, sign-ups and sales
For the footwear brand, turn approved projects, design processes, team expertise and factory insights into content that attracts suitable clients
Manage comments and messages during agreed working hours; coordinate selected collaborations for the padel brand and route qualified enquiries for the footwear brand to the commercial team
Coordinate website and email journeys, track campaign links and follow up lead handovers with the CEO
Test content and calls to action; report growth, engagement, enquiries and commercial outcomes separately for each brand
Manage permissions, disclosures and account access; obtain consent before publishing client work or factory footage
Support paid campaigns only where an agreed budget and time allocation are provided
Practical experience managing Instagram, TikTok and LinkedIn, including analytics, publishing and community engagement
Ability to connect social activity to website traffic, subscriber growth and sales or qualified enquiries
Ability to manage two brands, prioritise a shared workload and coordinate creators, designers and commercial colleagues
Self-directed working style and clear communication
Attend agreed shoots and events within the weekly commitment; agree any additional hours in advance
Interest in padel, footwear and design desirable
Experience with both consumer brands and business-to-business services is desirable