Social Media & Marketing Manager

The Chewy Trading Corp; Mandaluyong; On-site; PHP 1,200,000 - 1,600,000; Full time

Job summary

The Chewy Trading Corp is seeking a Social Media & Marketing Manager to own and drive our social and marketing efforts. This hands-on role combines strategy with execution across social platforms, influencer campaigns, events, and partnerships to deliver measurable business results.

You will work closely with the Media Director to craft engaging content, optimize funnels, and report on KPIs, while building relationships with parents, creators, and brand advocates.

Qualifications

• 3–5+ years in social media leadership or equivalent.
• Experience owning social KPIs and performance targets.
• Ability to translate strategies into measurable outcomes.
• Hands-on with funnels, lead generation, and customer acquisition.
• Strong data interpretation to drive decisions.
• Experience coordinating content with creative teams.
• 1–2+ years working with influencers/brand partners.
• Experience with product seeding campaigns.

Responsibilities

• Own social media strategy, calendars, KPIs, reporting and performance tracking.
• Develop and optimize social-to-purchase funnels and campaigns.
• Create engaging social content with the Media Director.
• Identify, outreach to, recruit and manage influencers and brand advocates.
• Coordinate product gifting, seeding campaigns and creator relationships.
• Plan and execute events, activations and influencer appearances.
• Support partnerships and media outreach to grow brand awareness.
• Build relationships with parents, creators, partners and community.
• Lead marketing initiatives end-to-end from idea to measurement.
• Track results and continuously improve social and marketing performance.

Skills

Social media leadership

KPI ownership

Social media strategy

Influencer outreach

Content production coordination

Event planning

Partnership development

Marketing operations

Data interpretation

Lead generation

Sales funnel optimization

Job description

About the role

We're looking for a Social Media & Marketing Manager to join a growing international kids' wellness brand. This is a hands-on, high-ownership role for someone who can wear multiple hats across social media, influencer marketing, PR, events, partnerships, and marketing operations. You'll work closely with the Media Director to ensure our social presence is engaging, relevant, on-brand, and ultimately tied to measurable business results. This is an opportunity for someone who is hungry to grow, highly organized, independent, and excited to help build something meaningful.

Key responsibilities

• Own social media strategy, calendars, KPIs, reporting, and performance tracking across platforms
• Develop, manage, and optimize social-to-purchase funnels, lead generation, campaigns, and conversion initiatives
• Work closely with the Media Director to develop and execute relevant, engaging, and on-point social content
• Identify, research, outreach to, recruit, coordinate, and manage influencers, creators, parents, and brand advocates
• Coordinate product gifting, seeding campaigns, follow-ups, content opportunities, and ongoing creator relationships
• Help plan, coordinate, and execute events, brand activations, community initiatives, and influencer appearances
• Support media outreach, partnerships, collaborations, and other opportunities to increase brand awareness
• Develop relationships with parents, creators, event organizers, partners, and other members of the brand community
• Take marketing initiatives from idea → planning → coordination → execution → measurement
• Track results, identify opportunities, and continuously improve social and marketing performance

About you

• 3–5+ years of professional experience in a social media leadership, management, or equivalent strategic role
• Demonstrated experience owning social media KPIs and performance targets
• Experience developing social media strategies and translating them into measurable business outcomes
• Hands-on experience with sales funnels, lead generation, conversion, and customer acquisition
• Ability to interpret social media and marketing data and use it to make decisions and improve performance
• Experience managing or coordinating content production and working closely with creative/media teams
• 1–2+ years of hands-on experience working with influencers, creators, brand ambassadors, or similar marketing partners
• Experience with influencer outreach, recruitment, coordination, relationship management, and follow-up
• Experience with product seeding/gifting campaigns
• Highly organized, proactive, and detail-oriented