WFH Real Estate Digital Growth & Marketing Specialist - Lofty CRM

BruntWork; Metro Manila; Teletrabalho; PHP 3 831 000 - 5 747 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible

Resumo da oferta

BruntWork is seeking a Real Estate Digital Growth & Marketing Specialist focused on Lofty CRM to drive qualified buyer and seller leads, grow brand authority, and support a dedicated agent with personal branding and database marketing. You’ll work on multi-channel campaigns, content production, and automation to scale growth for US real estate professionals.

Qualified candidates will manage Lofty CRM workflows, optimize local visibility, and analyze campaign performance to tie marketing

Qualificações

• Strategic multi-channel marketing experience.
• Hands-on content production: video, graphics, copywriting.
• Data-driven optimization and ROI focus.
• Strong written and spoken English communication.

Responsabilidades

• Develop marketing strategy and campaigns across channels to drive leads and branding.
• Create and distribute engaging short-form videos and branded content; manage social growth.
• Architect Lofty CRM automations, Smart Plans, and prospecting workflows.
• Analyze KPI performance and provide data-backed recommendations to leadership.
• Coordinate with one agent to optimize branding and lead follow-up lists.

Conhecimentos

Digital Marketing Strategy

Content & Media Production

Data Analytics

English Communication

Ferramentas

Lofty CRM

Descrição da oferta de emprego

Job Overview:

Do you have hands-on experience building high-converting Smart Plans in Lofty CRM while scaling digital growth for U.S. real estate professionals?

Our client is seeking a creative, analytical Real Estate Digital Growth & Marketing Specialist - Lofty CRM to drive qualified buyer and seller leads, elevate brand authority, and partner 1-on-1 with a dedicated agent on personal branding and database marketing. Moving far beyond basic social media scheduling, this strategic role requires proven expertise in multi-channel lead generation, performance data analysis, and proactively pitching growth campaigns to leadership. To thrive here, you will bring a strong background supporting U.S. real estate agents, teams, or brokerages, paired with direct mastery of Lofty CRM automations and segmented drip campaigns. Additionally, you must possess hands-on content production skills—including short-form video editing, graphic design, and copywriting—alongside working knowledge of Meta and Google Ads, local SEO, and Google Business Profile optimization. If you are ready to turn data and automation into measurable real estate growth, we want to hear from you!

Schedule:

Full-time, Mt. Juliet, TN time zone with 1 hour unpaid break(exact schedule to be decided)

Responsibilities:

• Marketing Strategy & Campaign Development:

  • Own, maintain, and optimize the company’s master marketing calendar in alignment with business growth targets.

  • Research real estate marketing trends and emerging digital channels to recommend high-converting campaigns, promotional offers, and referral initiatives.

  • Develop repeatable marketing funnels designed to attract buyers, sellers, and investors while driving past-client repeat business.

• Digital Content, Social Media & Local Visibility:

  • Manage and grow brand presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube through engaging short-form videos, educational content, and branded graphics.

  • Execute email marketing campaigns, newsletters, and paid digital advertising (Meta Ads / Google Ads).

  • Optimize website visibility, local SEO, and Google Business Profile (GBP) listings to capture inbound organic traffic.

• Lofty CRM & Marketing Automation:

  • Architect and deploy automated lead-nurturing sequences, Smart Plans, and client follow-up workflows inside Lofty CRM.

  • Segment databases for targeted audience messaging and collaborate with leadership to integrate external lead-gen channels directly into Lofty.

• Marketing Analytics & ROI Accountability:

  • Track campaign KPIs across engagement, lead generation, cost-per-lead, and conversion rates.

  • Deliver regular performance reports to leadership with data-backed recommendations that tie marketing activities directly to booked appointments and closed transactions.

• Dedicated Agent Assistant Support (1-on-1):

  • Partner directly with one assigned real estate agent to maintain their Lofty CRM database and prepare segmented prospecting and follow-up lists.

  • Coordinate the agent’s personal branding, individual social media presence, open house promotions, and client appreciation events.

  • Manage ongoing sphere-of-influence touchpoints (birthday cards, thank-you notes, and home anniversary correspondence) and handle business-related administrative tasks that protect the agent’s selling time.

Requirements

• Strategic Digital Marketing: Proven professional experience planning and executing multi-channel digital marketing and lead-generation campaigns (beyond basic graphic design or scheduling).

• Content & Media Production: Hands-on proficiency in short-form video editing, graphic design, copywriting, and social media growth management.

• Data & Analytics Mindset: Demonstrated ability to interpret marketing metrics, diagnose conversion bottlenecks, and optimize campaigns based on performance data.

• Execution & Communication: Exceptional written and spoken English, strong project management skills, and the initiative to pitch fresh ideas independently.

Nice to Have

• Direct, hands-on experience working inside Lofty CRM (specifically building marketing automations, Smart Plans, and segmented drip campaigns).

• Previous marketing experience supporting U.S. real estate agents, teams, or brokerages.

• Working knowledge of paid traffic (Meta Ads, Google Ads), local SEO, Google Business Profile optimization, and email marketing platforms.

• Proficiency using AI tools to accelerate content production, copywriting, and marketing workflows.

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

• Health Insurance Coverage for eligible locations