VP of Marketing - Tech

Michael Page; Mandaluyong; On-site; PHP 3,600,000 - 7,000,000; Full time

Job summary

Lhoopa, a fast-growing proptech company, seeks a marketing leader to own strategy, planning and execution across digital and offline channels. Translate objectives into actionable priorities and targets, aligning with growth plans.

You will lead a multi-channel team, manage budgets and partnerships, and build dashboards to monitor performance. 8–12 years in marketing leadership within tech-enabled or real estate spaces is expected.

Qualifications

• 8–12 years of experience in marketing leadership within tech-enabled, marketplace, real estate fintech, or distributed-operations environments.
• Strong exposure to digital and offline marketing and ability to structure integrated strategies.
• Proven experience supervising multi-channel execution and performance-driven teams.
• Comfortable operating in fast-scaling, execution-heavy environments.

Responsibilities

• Define and own marketing strategy and planning aligned with company growth targets.
• Lead integrated acquisition programs across digital channels and field activations.
• Develop lifecycle and engagement initiatives to accelerate activation and participation of partners.
• Define KPIs, establish reporting dashboards, and ensure reliable pipeline data."
• Lead and structure the marketing team and coordinate with Sales and Field Operations.

Skills

Marketing leadership

Integrated marketing

Multi-channel execution

Team leadership

Tools

CRM systems

Analytics tools

Dashboards

Job description

• Opportunities for career growth and progression
• Competitive salary and benefits

About Our Client

A fast-growing proptech company focused on making homeownership more accessible through technology-driven real estate solutions. The company streamlines property acquisition, financing, and sales processes while partnering with brokers, agents, and local communities to expand access to affordable housing opportunities across emerging markets.

Job Description

Marketing Strategy & Planning

• Define and own Lhoopa's online & offline marketing strategy aligned with company growth targets.
• Translate commercial objectives into clear marketing priorities and action plans.
• Set quarterly and annual targets across acquisition, activation, and retention.
• Allocate budget across channels and initiatives based on expected impact and scalability.

Acquisition & Growth Execution

• Lead the design of integrated acquisition programs combining digital channels and on-the-ground activations.
• Ensure consistency between marketing campaigns and field execution.
• Improve lead quality and conversion through structured optimization efforts.
• Monitor customer and partner acquisition costs and ensure sustainable growth.

Lifecycle & Engagement

• Develop engagement initiatives to increase activation speed and long-term participation of partners.
• Support retention and reactivation programs where relevant.
• Coordinate with operational teams to ensure marketing initiatives are realistic and executable at scale.

Performance Management & Reporting

• Define key performance indicators tied to business outcomes.
• Establish clear reporting cadence and dashboards for leadership visibility.
• Analyze performance trends and adjust priorities accordingly.
• Ensure CRM and tracking systems provide reliable pipeline data.

Team Leadership & Cross-Functional Alignment

• Lead and structure the marketing team to support the company's next stage of growth.
• Manage external agencies and partners where relevant.
• Ensure strong coordination between Marketing, Sales, and Field Operations.
• Build a culture of accountability, clarity, and measurable execution.

The Successful Applicant

• 8 - 12 years of experience in marketing leadership roles within tech-enabled, marketplace, real estate, fintech, or distributed-operations environments.
• Strong exposure to both digital and offline marketing, with ability to structure integrated strategies.
• Proven experience supervising multi-channel execution and managing performance-driven teams.
• Comfortable operating in fast-scaling, execution-heavy environments.
• Structured thinker with strong business orientation and operational awareness.

What's on Offer

• Opportunities for career growth and progression
• Competitive salary and benefits