VP, Marketing, Group Retail Marketing

United Overseas Bank Limited (UOB); Santo Niño 1st; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

United Overseas Bank Limited (UOB) in the Philippines seeks a seasoned marketing leader to drive secured loan and branch marketing campaigns. You will orchestrate full funnel initiatives, partner with sales, product, and segment teams, and steer media buys to build awareness and customer engagement.

You will manage branch events, collaborate with agencies, monitor KPIs, optimize budgets, and translate customer insights into differentiated value propositions for sustainable growth.

Qualifications

• Degree in Marketing, Communications, Business or Economics.
• At least 10 years of Marketing and/or Communications experience in a financial institution, Wealth industry or direct-to-consumer model.
• Demonstrate creativity and the ability to express opinions on creative work, with a good sense of consumer trends and insights.
• Ability to apply a customer centric mindset in the implementation of marketing campaigns.
• Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail.
• Demonstrate competency in integrated marketing communications, including digital and social media marketing.
• Strong communicator (written and spoken) who is personable and collaborative.
• Strong analytical skills and data-driven thinking.
• Able to work independently and collaboratively in a team, with good stakeholder management ability.

Responsibilities

• Lead the development and execution of secured loans and branch marketing campaigns to ensure successful rollout of marketing activities and events.
• Increase awareness for branches/products/solutions through strategic media buys to drive awareness, acquisition and engagement.
• Collaborate with sales, segment and product teams to drive client acquisition, deepen engagement and promote portfolio quality.
• Manage and support branch events, including sourcing partners and gifting/premiums.
• Negotiate with creative/media agencies and external vendors to ensure quality execution of client programmes and campaigns.
• Monitor and analyse KPIs, track and optimise media campaigns and manage budgets to meet yearly priorities.
• Understand customer needs, market trends, and competitor strategies to articulate differentiating value propositions.

Skills

Creativity

Customer-centric mindset

Project management

Integrated marketing communications

Digital & social media marketing

Strong communication

Analytical thinking

Stakeholder management

Independent & collaborative

Education

Bachelor’s degree in Marketing/Communications/Business/Economics

Job description

• Lead the development and execution of secured loans and branch marketing campaigns to ensure the successful rollout of marketing activities and events. This will also include driving full funnel marketing campaigns
• Increase awareness for the branches/products/solutions through strategic media buy to drive awareness, acquisition and engagement.
• Work closely with stakeholders across sales, segment and product teams in the bank to facilitate and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.
• Manage and support branch events, including sourcing of partners and gifting/premiums when required.
• Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of client programmes and campaigns.
• Monitor and analyse key performance marketing indicators, track and optimise media campaigns as well as deliver a robust and adaptable marketing calendar. Also able to manage and maximise budgets to achieve agreed yearly business priorities.
• Understand the needs of customers, industry trends, and the strategy and tactics of competitors; target key opportunities and communicate core value propositions to establish differentiating plus sustainable advantage and rolling out integrated marketing activities to deliver these to clients.

Requirements:

• Degree in Marketing, Communications, Business or Economics.
• At least 10 years of Marketing and/or Communications experience in a financial institution (FI), Wealth industry or direct to consumer business model environment
• Demonstrate creativity and the ability to express opinions on creative work, with a good sense of consumer trends and insights.
• Ability to apply a customer centric mindset in the implementation of marketing campaigns.
• Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail
• Demonstrate competency in integrated marketing communications, including digital and social media marketing.
• Strong communicator (written and spoken) who is personable and collaborative
• Strong analytical skills and data-driven thinking
• Able to work independently and collaboratively in a team, with good stakeholder management ability