VP, Commercial Marketing: Growth & Brand Leadership

Our Clients; Pasig; On-site; PHP 1,800,000 - 3,400,000; Full time

Job summary

Our Clients in Pasig, Philippines is seeking a Vice President - Commercial Marketing to lead enterprise-wide marketing strategies that accelerate customer growth and strengthen brand leadership.

The role oversees brand management, product and digital marketing, customer acquisition, GTM execution, lifecycle management, and marketing analytics, partnering with Commercial, Sales, Product, and Customer Experience teams to drive performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• MBA or postgraduate qualification preferred.
• 12-15 years of progressive marketing experience including 5+ years in senior leadership or executive role.
• Experience leading commercial or growth marketing within large consumer-focused organizations.
• Strong expertise in brand management, product marketing, digital marketing, CRM, and integrated marketing communications.

Responsibilities

• Develop and execute the overall commercial marketing strategy aligned with business objectives and revenue targets.
• Lead integrated marketing initiatives across brand, digital, product, customer acquisition, retention, loyalty, and lifecycle marketing.
• Drive customer growth through innovative programs, data-driven campaigns, and strategic market positioning.
• Partner with Commercial, Sales, Product, and Customer Experience teams for go-to-market strategies.
• Oversee brand strategy, market segmentation, pricing support, product commercialization, and campaign management.
• Utilize market research and competitive intelligence to identify growth opportunities and strengthen leadership.
• Lead digital transformation initiatives across marketing technology, CRM, automation, and performance marketing.
• Manage marketing investments, agency relationships, media planning, and campaign performance.
• Monitor KPIs and analytics to optimize engagement and business results.
• Build, mentor, and lead a high-performing marketing organization with a culture of innovation and accountability.
• Ensure compliance with governance standards and regulatory requirements.

Skills

Strategic marketing leadership

Brand management

Digital marketing

CRM / marketing automation

Go-to-market execution

Education

Bachelor's degree in Marketing or Business Administration

MBA or related postgraduate qualification

Tools

CRM (Salesforce)

Marketing automation (HubSpot, Marketo)

Google Analytics / GA4

SEO/SEM tools

Job description

Our Clients in Pasig, Philippines is seeking a Vice President - Commercial Marketing to lead enterprise-wide marketing strategies that accelerate customer growth and strengthen brand leadership.

The role oversees brand management, product and digital marketing, customer acquisition, GTM execution, lifecycle management, and marketing analytics, partnering with Commercial, Sales, Product, and Customer Experience teams to drive performance.