Virtual Assistant - Social Media Specialist

Yokly; Philippines; Remote; PHP 223,200 - 334,800; Part time

Job summary

A home renovation company is seeking a Virtual Assistant - Social Media Specialist with a strong background in digital marketing. The ideal candidate will manage both paid and organic social campaigns across various platforms, aiming to drive consultation bookings. Responsibilities include ad campaign management, enhancing organic reach, and providing content direction. Candidates should have at least 1 year of relevant experience, particularly in home services or similar fields. Proficiency in tools like Canva is essential for content creation.

Qualifications

• At least 1 year of experience in digital marketing (paid + organic social).
• Proven experience in home services, remodeling, real estate, or similar industries.
• Hands-on experience running campaigns on Meta, LinkedIn, YouTube, TikTok, and Google.

Responsibilities

• Launch and optimize ad campaigns, managing testing and budgets.
• Grow organic presence aligned with paid strategies.
• Provide content direction using renovation photos and videos.
• Improve conversions through landing page review and performance reporting.

Skills

Digital marketing expertise

Campaign management on Meta

Content creation using Canva

Strong communication skills

Tools

Canva

Adobe Suite / Photoshop

Job description

What we need:

We’re looking for a results-driven Virtual Assistant - Social Media Specialist with at least 1 year of experience to manage paid + organic social across Facebook/Instagram, LinkedIn, YouTube, TikTok, and Google to generate consultation bookings for kitchen and bath renovation services. This is a pilot engagement with a results-based timeline and potential long-term work.

What you’ll do:

• Launch and optimize ad campaigns (testing creatives/offers/audiences, retargeting, and budget management)
• Grow organic presence (followers, reach, engagement) aligned with paid strategy
• Provide content direction using existing renovation photos/videos
• Improve conversions through landing page review, lead capture support, and clear performance reporting

Qualifications:

• Minimum 1 year of experience in digital marketing (paid + organic social)
• Proven marketing experience (home services, remodeling, real estate, construction, or similar industries)
• Strong hands‑on experience running campaigns on Meta, LinkedIn, YouTube, TikTok, and Google
• Track record of turning traffic into booked consultations
• Clear communicator with a practical, results‑first approach
• Proficient in Canva for basic to intermediate creative production

Nice to have:

• Experience marketing kitchen/bath renovation or other high‑ticket home improvement services
• Adobe Suite / Photoshop experience (for advanced creative editing and asset preparation)