The VIP Customer Care Representative is responsible for providing personalized, proactive, and high-quality support to VIP and high-value customers. This role goes beyond transactional customer service and focuses on building relationships, understanding customer needs, handling sensitive concerns, and delivering a premium customer experience.
Key Responsibilities
- Provide personalized and attentive support to VIP and high-value customers across all available communication channels, ensuring genuine, human engagement from first contact rather than a purely scripted or automated response.
- Build and maintain strong, professional relationships with VIP customers through consistent and personalized engagement.
- Serve as the primary point of contact for assigned VIP customers, maintaining continuity of the relationship even when other departments are involved in resolving a concern.
- Apply differentiated service appropriate to the customer's VIP tier and entitlements, recognizing that higher-tier customers may require a different depth of engagement.
- Handle customer concerns, complaints, and escalations with empathy, composure, and sound judgment.
- Take ownership of VIP concerns from initial contact through resolution and ensure proper follow-up.
- Anticipate customer needs and provide proactive support rather than simply responding to inquiries.
- Coordinate with internal teams to resolve complex or sensitive VIP concerns efficiently, without losing ownership of the overall customer relationship.
- Maintain accurate records of VIP interactions, preferences, concerns, and resolutions.
- Escalate cases appropriately while balancing customer expectations with company policies and procedures.
- Handle customer information with confidentiality, discretion, and professionalism.
- Identify recurring customer concerns and provide feedback to improve the overall VIP customer experience.
- Support company initiatives related to customer retention, engagement, service quality, and responsible gaming.
Qualifications
- Bachelor's degree in Business, Hospitality, Communications, or a related field is preferred.
- 2–5 years of experience in Customer Service, Customer Experience, Relationship Management, Hospitality, Account Management, or similar customer-facing roles.
- Experience handling VIP, premium, high-value, or high-profile customers is highly preferred.
- Background in iGaming, online gaming, casino, sportsbook, luxury hospitality, premium banking, luxury retail, or concierge services is an advantage.
- Excellent English communication and interpersonal skills.
- Strong emotional intelligence, problem-solving, and decision-making skills.
- Able to handle demanding customers professionally and remain composed under pressure.
- Strong attention to detail and discretion when handling sensitive information.
- Willing to work shifting schedules, weekends, and holidays as required.
- Willing to work onsite based on business requirements.
VIP Service Mindset | Relationship Building | Emotional Intelligence | Communication | Ownership | Problem Solving | Sound Judgment | Proactive Thinking | Composure | Discretion & Confidentiality
Ideal Candidate
We are looking for someone who can deliver a personalized, responsive, and non-transactional VIP experience. Someone who understands that VIP service is not simply about resolving concerns quickly, but about building trust, anticipating needs, and making customers feel genuinely valued.