UCaaS Cloud Communications Product Marketing Lead

Solutions, Inc.; Pasig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Solutions, Inc. in Metro Manila is looking for an experienced Product Marketing professional to lead go-to-market initiatives for cloud communications products. You will craft compelling content, position products, and collaborate with product, sales and executives to drive demand and adoption.

You will also analyze performance, conduct market research, and build relationships with industry influencers to expand brand presence in the UCaaS landscape.

Qualifications

• Ideally a Bachelor's degree in Marketing, Business, Communications or technical field.
• 3–5 years in product marketing, preferably in cloud communications, SaaS or UCaaS.
• Proven experience in go-to-market strategies and technology product positioning.
• Strong writing and communication skills for diverse audiences.

Responsibilities

• Create compelling product content including briefs, whitepapers, case studies, website copy, blog posts, presentations, and sales collateral.
• Develop and execute go-to-market strategies for new product launches.
• Position and differentiate products by understanding competitive landscape and market needs.
• Collaborate with product management and development teams to define messaging and features.
• Drive demand generation and lead nurturing through engaging content.
• Support sales teams with tools to communicate product value.
• Analyze and track product performance using key metrics and refine marketing strategies.
• Conduct market research and gathering customer feedback for improvements.
• Build and maintain relationships with industry influencers and partners.
• Monitor industry trends and identify emerging technologies impacting cloud communications.

Skills

Product marketing

Go-to-market strategies

Content creation

Demand generation

Cross-functional collaboration

Writing & communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Bachelor's degree in Technical or related field

Tools

HubSpot

Salesforce

Marketo

Job description

Solutions, Inc. in Metro Manila is looking for an experienced Product Marketing professional to lead go-to-market initiatives for cloud communications products. You will craft compelling content, position products, and collaborate with product, sales and executives to drive demand and adoption.

You will also analyze performance, conduct market research, and build relationships with industry influencers to expand brand presence in the UCaaS landscape.