Trademark Strategy Director & Brand Protection Lead

Coca-Cola HBC

Mexico

On-site

MXN 3,500,000 - 5,200,000

Full time

12 days ago

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Job summary

Coca-Cola HBC is seeking an experienced Director, Legal Counsel - Trademarks in Mexico to lead global trademark strategy and portfolio management. You will work with marketing, innovation, and legal teams to safeguard brand assets and enable innovative campaigns.

The role requires 8+ years of trademark experience, strong business acumen, and the ability to collaborate across jurisdictions. Fluent English and a law degree are essential. Location: Mexico; travel 0-25%.

Qualifications

English language – fluent.
Law degree required.
8+ years of trademark-focused legal experience, including international portfolio management.
Strong knowledge of global trademark practice and procedures.
Experience supporting product innovation and brand counseling preferred.
Knowledge of copyright and related considerations.

Responsibilities

Lead trademark strategy, brand development and portfolio management across regions.
Advise on brand architecture, naming, packaging and product innovation.
Oversee lifecycle management of trademarks from filing to maintenance.
Provide counseling on brand identity, visual standards and governance.
Partner with marketing, operating unit counsels and global teams to manage risk.
Manage outside counsel across jurisdictions and monitor quality and costs.
Support advertising campaigns and licensing matters with commercial insight.