Trade Marketing Manager: Channel Activation & ROI

Firefly Electric & Lighting Corporation

Philippines

On-site

PHP 600,000 - 900,000

Full time

7 days ago

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Job summary

Firefly Electric & Lighting Corporation in the Philippines seeks a seasoned Trade Marketing Lead to translate brand plans into high-performing trade activities and tailor channel initiatives alongside sales teams. You will oversee KPI setting, budget adherence, and agency collaboration to maximize campaign ROI.

With 5+ years in trade marketing or related fields, you will guide a team, analyze performance, and drive insights for future programs, while aligning with internal stakeholders and

Qualifications

Bachelor’s degree required in marketing or related field.
Minimum 5 years in trade marketing, field sales, or channel management.
Strong grasp of channel dynamics and shopper trends.
Experience with promotional planning and budgets.
Proficient in analytics and budget tracking.

Responsibilities

Translate brand marketing plans into high-performing trade activities.
Customize channel initiatives and align with sales teams.
Lead strategy customization, execution, and KPI setting.
Collaborate with internal and external partners to ensure flawless activations.
Analyze campaign ROI and derive field insights; mentor team.

Skills

Strategy customization

Campaign & KPI management

Stakeholder & agency collaboration

Insights & performance analytics

Team leadership

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Workspace

Analytics software

Job description

With 5+ years in trade marketing or related fields, you will guide a team, analyze performance, and drive insights for future programs, while aligning with internal stakeholders and

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