Trade Category Manager

San Miguel Corporation; Pasig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

San Miguel Corporation in the Philippines invites an experienced Marketing Manager to lead category and channel strategies across multiple brands. You will drive trade marketing initiatives, translate plans into sales objectives, and coordinate with Customer and Distributor Teams to deliver growth.

The ideal candidate has a marketing or business degree and at least 2 years in trade marketing management in FMCG, with proven skills in strategic planning and executing successful campaigns.

Qualifications

• Graduate of Marketing or Business-related courses.
• At least 2 yrs of work experience in a Trade Marketing managerial role in FMCG.
• Experience in strategic planning and driving trade marketing initiatives, exposure in marketing and sales.

Responsibilities

• Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
• Leads in the translation and integration of the category and brand equities and strategies with sales operations.
• Leads CATMAN development and execution in the assigned category
• Leads in the development of promo and merchandising plans for the category.
• Translates marketing plans for new product introductions into sales objectives and targets to achieve targets for sell-in, volume, distribution, promotion, and merchandising of new SKUs.
• Leads sales forecasting by category, by brand, by SKU
• Develops sales materials in line with channel and category strategies
• Develops guideline for detailed visual “Picture of Success” for the channel, focusing on: points of engagement/purchase, merchandising, availability requirements, share of visible inventory requirement, and assets requirements.
• Tracks by outlet/by channel/by area execution to ensure compliance with agreed picture of success, standards and targets.
• Achievement of Key Result Areas for assigned categories: Revenue; Trade spending vs budgets vs revenues; Gross to net rates; Market shares; Distribution; Forecast accuracy; Over-all inventory health of key channels; NPI speed of introduction

Skills

Marketing strategy

Trade marketing

Strategic planning

Education

Bachelors in Marketing or Business

Job description

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In charge of sales strategy development for a set of brands within a related category or categories. The Manager sets the strategic direction that a category/brand will take and plans for category activities for execution by the Customer and Distributor Teams.

Key Responsibilities:

• Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
• Leads in the translation and integration of the category and brand equities and strategies with sales operations.
• Leads CATMAN development and execution in the assigned category
• Leads in the development of promo and merchandising plans for the category.
• Translates marketing plans for new product introductions into sales objectives and targets to achieve targets for sell-in, volume, distribution, promotion, and merchandising of new SKUs.
• Leads sales forecasting by category, by brand, by SKU
• Develops sales materials in line with channel and category strategies
• Develops guideline for detailed visual “Picture of Success” for the channel, focusing on the following: points of engagement/purchase, merchandising, availability requirements, share of visible inventory requirement, and assets requirements.
• Tracks by outlet/by channel/by area execution to ensure compliance with agreed picture of success, standards and targets.
• Achievement of Key Result Areas for assigned categories:

Revenue; Trade spending vs budgets vs revenues; Gross to net rates; Market shares; Distribution; Forecast accuracy; Over-all inventory health of key channels; NPI speed of introduction

• Brand Sales Strategy
• Quarterly Category Plans & Calendar (Activity Briefs, Calendars, Targets)
• RPS Guidelines ( TPC, Planogram, Shelving, Display, Promotions (all categories and channels)
• Canvass Drives (Key Drives for the Month)
• Bottom Up Forecast
• Weekly Category Sales Update vs Plans
• Sales & Marketing Activity Calendar

Qualifications:

• Graduate of Marketing or Business-related courses
• At least 2 yrs of work experience in a Trade Marketing managerial role in FMCG, Preferably with Sales Background
• With experience in strategic planning, and driving of successful trade marketing initiatives, exposure in marketing and sales

Job Segment:

Marketing Manager, Category Manager, Sales Operations, Strategic Planning, Marketing, Retail, Sales, Strategy