Category Strategy Manager

Nestlé S.A.; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Nestlé S.A. in Makati is seeking a Category Manager to develop and own the category strategy, drive growth and profitability, and collaborate with Sales, Marketing, Trade Marketing and Customers.

You will analyze performance, lead reviews with key retailers, design category plans, manage P&L, and provide actionable insights to leadership on market trends and opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 3–5 years of experience in category management, trade marketing, or sales within FMCG.
• Strong analytical skills with experience using category management tools (e.g., Nielsen, IRI) and data analysis.
• Excellent negotiation, communication, and stakeholder management skills.
• Proven ability to translate data/insights into actionable category strategies.
• Experience working with modern trade and/or general trade accounts is an advantage.

Responsibilities

• Develop and own the category strategy and business plan, aligned with overall commercial and brand objectives.
• Analyze category performance, market share, and shopper/consumer insights to identify growth opportunities.
• Lead category reviews with key customers/retailers, providing data-driven recommendations on assortment, pricing, shelving, and promotions.
• Partner with Trade Marketing and Sales teams to design and implement category plans, planograms, and in-store execution standards.
• Monitor competitor activities, pricing, and promotions to recommend counter-strategies.
• Collaborate with Marketing on new product launches, ensuring category-fit positioning and distribution plans.
• Manage category P&L, including volume, revenue, and margin targets.
• Build strong relationships with key accounts/customers to influence category-level decisions.
• Provide regular reporting and insights to leadership on category performance and market trends.

Skills

Analytical skills

Negotiation

Stakeholder management

Communication

Education

Bachelor's degree in Business, Marketing, Economics, or related field

Tools

Nielsen

IRI

Job description

Responsible for developing and executing the category strategy for assigned product categories, driving category growth, profitability, and market share through strong collaboration with Sales, Marketing, Trade Marketing, and Customers/Channel Partners.

Key Responsibilities

• Develop and own the category strategy and business plan, aligned with overall commercial and brand objectives.
• Analyze category performance, market share, and shopper/consumer insights to identify growth opportunities.
• Lead category reviews with key customers/retailers, providing data-driven recommendations on assortment, pricing, shelving, and promotions.
• Partner with Trade Marketing and Sales teams to design and implement category plans, planograms, and in-store execution standards.
• Monitor competitor activities, pricing, and promotions to recommend counter-strategies.
• Collaborate with Marketing on new product launches, ensuring category-fit positioning and distribution plans.
• Manage category P&L, including volume, revenue, and margin targets.
• Build strong relationships with key accounts/customers to influence category-level decisions.
• Provide regular reporting and insights to leadership on category performance and market trends.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• At least 3–5 years of experience in category management, trade marketing, or sales within FMCG.
• Strong analytical skills with experience using category management tools (e.g., Nielsen, IRI) and data analysis.
• Excellent negotiation, communication, and stakeholder management skills.
• Proven ability to translate data/insights into actionable category strategies.
• Experience working with modern trade and/or general trade accounts is an advantage.