Trade and Events Officer

Robinsons Land Corporation; Cebu City; On-site; PHP 300,000 - 540,000; Full time

Job summary

Robinsons Land Corporation is seeking a Trade & Events Officer to supervise execution of brand activations and campaigns, directly supporting Integrated Marketing Campaign plans. The role involves coordinating with internal teams and external partners to deliver marketing initiatives that meet business objectives.

Key duties include end-to-end project management from inception to completion, managing on-site event logistics and budgets, and engaging vendors to secure resources and services.

Responsibilities

• Oversee Trade & Events activations and executions to align with IMC plans.
• Collaborate with cross-functional teams and external partners to drive marketing initiatives.
• Manage event logistics, budgeting, and on-site operations for seamless delivery.

Job description

The Trade & Events Officer is an executional supervisor within the Trade and Events group,

responsible for orchestrating and overseeing the successful execution of brand and campaign

activations, which directly impact the performance of Integrated Marketing Campaign (IMC) plans.

This role also entails a lot of coordination with internal and external partners to successfully

implement various marketing initiatives and ensure the attainment of business objectives.

1. Project Management and Coordination:

a. Must be competent and skilled in project management to be able to plan and execute

according to strategy, from inception to completion. The Senior Officer is also in

charge of monitoring the performance and productivity of the integrated marketing

campaign executions and activations, and coming up with insights and

recommendations for best practices.

b. Collaborate closely with cross-functional teams to manage and facilitate marketinginitiated activities, ensuring alignment with overall business objectives.

c. Oversee event logistics, from planning and budgeting to on-site management,

ensuring seamless execution and optimal resource allocation.

d. Engage with vendors, suppliers, and partners to secure necessary resources and

services, negotiate contracts, and maintain relationships.

2. Strategic Execution and Performance Reporting:

a. Plan and execute Trade & Events activations to support the local and international

sales teams, aligning them with brand and project marketing campaign objectives,

while ensuring they resonate with the identified target audiences.

b. Collect and analyze data to assess the effectiveness of Trade & Events activations and

make data-driven recommendations for improvements.

3. Budget Management: Manage and monitor OPEX budget for Trade & Events activations,

ensuring cost-effective execution and adherence to budget & financial guidelines.

4. Promotional Communications: Produce marketing materials and execute event promos to

drive attendance and engagement for various Trade & Events local & international