Team Lead - Strategic Planner

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Hammerjack Pty Ltd is seeking a Team Lead – Strategic Planner to architect high-impact, data-led media strategies and oversee performance-driven planning. You will bridge complex data with scalable media executions and consult both internal leadership and external partners.

The role emphasizes market research, full-funnel strategy, budget stewardship, and mentoring junior planners within a dynamic agency environment. Strong analytical and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Media, Business, Economics, or related field.
• 8–10 years of progressive experience in media planning with emphasis on performance marketing.
• Strong knowledge of performance platforms and tools including Google Ads, Meta, DV360, GA4.
• Excellent communication and presentation skills with experience presenting to senior stakeholders.

Responsibilities

• Lead market research to uncover media consumption patterns and competitive activity.
• Develop full-funnel, performance-oriented media strategies aligned to client KPIs.
• Own budget stewardship and optimize ROAS across channels.
• Mentor junior media planners and contribute to planning standards.
• Collaborate with strategy, analytics, creative, and client leadership.

Skills

Strategic thinking

Data analysis

Leadership

Communication

Budgeting

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Meta

DV360

GA4

Nielsen

Comscore

Job description

About the Role

The Team Lead – Strategic Planner is a pivotal role responsible for architecting and overseeing high-impact, performance-driven media strategies. This position demands a sophisticated blend of visionary strategic thinking and technical analytical rigor. You will lead the charge in data-led planning, ensuring that every dollar of media investment is optimized to deliver maximum ROI and tangible business growth for our clients. As a seasoned strategist, you will bridge the gap between complex data sets and scalable media executions, serving as a primary consultant for both internal leadership and external partners.

Duties & Responsibilities

Market Research & Audience Intelligence

• Lead advanced market, category, and audience research to uncover media consumption patterns, platform trends, and competitive activity.
• Leverage first-party, second-party, and third-party data to inform audience segmentation, targeting strategies, and channel selection.
• Utilize media research and analytics tools to generate actionable insights that improve planning efficiency and campaign performance.
• Develop clear, insight-driven reports and POVs on market trends, platform performance, and emerging opportunities.

Media Strategy & Performance Planning

• Own the development of full-funnel, performance-oriented media strategies aligned to client business objectives, KPIs, and growth targets
• Translate marketing goals into measurable media frameworks across awareness, consideration, acquisition, and retention.
• Design channel strategies that balance scale, efficiency, incrementality, and performance across paid search, paid social, programmatic, affiliates, and emerging channels.
• Continuously refine media plans based on performance data, attribution insights, and evolving market conditions.

Media Buying, Budgeting & Optimization

• Demonstrate strong understanding of performance media buying models, including programmatic, biddable platforms, affiliates, and direct buys.
• Collaborate closely with Media Operations and Activation teams to ensure optimal channel mix, budget allocation, and pacing.
• Own budget stewardship, ensuring efficient investment, cost controls, and maximum return on ad spend (ROAS).
• Monitor campaign performance across key metrics (CPA, CAC, ROAS, LTV, conversion rates) and recommend optimizations in real time.

Measurement, Analytics & Attribution

• Partner with analytics teams to define measurement frameworks, test-and-learn agendas, and performance benchmarks.
• Interpret data from platforms such as Google Ads, Meta, DV360, GA4, and attribution tools to assess media effectiveness.
• Support advanced measurement approaches, including incrementality testing, attribution modeling, and media mix analysis.
• Ensure learnings are documented and applied to future planning cycles.

Digital Innovation & Media Evolution

• Stay current with platform innovations, ad formats, automation tools, and performance best practices.
• Evaluate and test emerging media opportunities, performance-driven formats, and new partners to drive incremental growth.
• Apply automation, AI-led optimization, and smart bidding strategies to improve efficiency and scale.

Cross-Functional Collaboration & Leadership

• Act as a strategic partner to strategy, analytics, creative, and client leadership teams.
• Mentor junior media planners, fostering strong analytical thinking, performance mindset, and planning excellence.
• Contribute to the development of agency best practices, frameworks, and planning standards.
• Support new business pitches, strategic POVs, and growth initiatives when required.

Qualifications

• Required Bachelor's degree in Marketing, Advertising, Media, Business, Economics, or a related field.
• 8–10 years of progressive experience in media planning, with a strong emphasis on performance marketing.
• Proven expertise in media strategy development, audience planning, and performance optimization.
• Strong working knowledge of performance platforms and tools including Google Ads, Meta, DV360, GA4, and media research tools (Nielsen, Comscore, etc.)
• Demonstrated experience managing large, complex media budgets and delivering against aggressive KPIs.
• Advanced analytical skills with the ability to translate data into clear strategic recommendations.
• Excellent communication and presentation skills, with experience presenting to senior stakeholders.
• Strong project management skills with the ability to manage multiple accounts and deadlines.

Preferred Skills

• Experience working within a media agency or performance-led digital agency environment.
• Hands-on exposure to programmatic planning, audience data platforms, and performance measurement frameworks.
• Familiarity with ad verification, brand safety, and fraud prevention tools (IAS, MOAT, DoubleVerify).
• Understanding of advanced attribution models, incrementality testing, and media experimentation.
• Experience mentoring or leading junior team members.
• Certifications in Google, Meta, Programmatic, or Advanced Analytics.