Media Planner

Omnicom Media; Metro Manila; On-site; PHP 400,000 - 700,000; Full time

Job summary

Omnicom Media is seeking a MEDIA PLANNER or INTEGRATED MEDIA PLANNER to join the UM team. The role involves coordinating media plans across TV, Print, Radio, and Digital, with emphasis on strategy, execution, and optimization.

Fresh graduates are welcome to apply and develop under guided mentorship. Applicants should have at least 1 year in media planning, strong communication and negotiation skills, and proficiency in MS Office.

Qualifications

• Bachelor’s degree in related field or equivalent work experience.
• 1+ year in media planning; fresh graduates welcome.
• Experience with campaign management/ad serving tech and third-party market research tools (e.g., DoubleClick DART, Atlas DMT, comScore, Nielsen NetView, SRDS).
• Strong written, verbal communication, negotiation, and presentation skills.
• Able to multi-task with strong time management and organization.
• Understanding of accounting principles, data analysis, and market research.
• Ability to work cross-functionally and maintain client/vendor relationships.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).

Responsibilities

• Day-to-day coordination and execution of media plans.
• Collaborate to develop and manage media plans across TV, Print, Radio, and Digital.
• Assist in media strategy and direction.
• Manage implementation, optimization, budgets, and reconciliation of campaigns.
• Provide clients with research data and strategic campaign analyses.
• Maintain relationships with clients, vendors, and publishers for effective campaigns.
• Monitor campaign performance and support strategic analyses.
• Meet deadlines and adapt to client needs.
• Leverage cross-functional agency resources throughout the media process.
• Mentor Associates and support growth.
• Handle ad hoc duties as needed.

Skills

Communication skills

Negotiation

Presentation skills

Time management

Education

Bachelor’s degree or equivalent

Tools

DoubleClick DART

Atlas DMT

comScore Media Metrix

Nielsen NetView

SRDS

Job description

Omnicom Media Group (OMG) is a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

We are looking for a MEDIA PLANNER or INTEGRATED MEDIA PLANNER who can join our UM (media agency) team:

ABOUT THE TEAM

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

• Courage: Our courage to take risks drives our ability to set new industry standards.
• Curiosity: Our relentless curiosity drives relentless innovation.
• Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
• Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
• Caring: We care about being a diverse agency where everyone feels motivated and supported.
• Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape and their efforts have yielded a number of new business wins around the globe.

THE MEDIA PLANNER ROLE

RESPONSIBILITIES

• Day-to-day coordination/execution and management of media plans
• Work collaboratively with team members to develop and manage media plans across all channels, including TV, Print, Radio, and Digital
• Assist in media strategy development and overall direction
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities in regards to deadlines and client needs
• Utilize agency resources cross functional relationships throughout the media process
• Mentor Associates and provide opportunities for continued growth and advancement
• Accommodate ad hoc responsibilities and evolving job duties

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience
• At least 1 year of experience in media planning function. FRESH GRADUATES are also welcome to apply.
• Experience with campaign management / ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, MRI, Simmons, SRDS
• Strong written, verbal communication, negotiation, and presentation skills
• Able to focus on self-development and learning
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross functionally and maintain strong professional relationships with clients and other various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)