Systemwide Brand Marketing Lead

Cabalen Management Co., Inc.; Olongapo; On-site; PHP 400,000 - 650,000; Full time

Job description

• Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
• Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
• Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
• Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
• Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
• Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
• Create and execute content marketing prepare the content calendar for the brand assigned.
• Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
• Track the customer care after sales experience of the assigned brands.
• Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.