Local Store Marketing Officer

Cabalen Management Co., Inc.; Las Piñas; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

A marketing management firm in Metro Manila is seeking a marketing professional to handle the planning and execution of wide-ranging marketing activities across various multimedia channels. This role necessitates collaboration with the Marketing Manager and Operations Director to meet brand requirements, while also overseeing brand operations and ensuring effective after-sales marketing and customer care practices. The ideal candidate should have strong communication skills and a knack for building relationships with influencers.

Responsibilities

• Plan and create marketing activities for assigned brands across channels.
• Collaborate with Marketing Manager to understand brand requirements.
• Prepare brand budget and monitor expenses.
• Assist in implementing marketing strategies set by Group Marketing Manager.
• Oversee operations of the brands.
• Build relationships with media influencers to raise brand awareness.
• Create content marketing and prepare content calendar.
• Develop and oversee branding guidelines of assigned brands.
• Track customer care after sales experience.
• Work with CSR to manage brand reservations and complaints.

Job description

• Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
• Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
• Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
• Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
• Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
• Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
• Create and execute content marketing prepare the content calendar for the brand assigned.
• Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
• Track the customer care after sales experience of the assigned brands.
• Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.