Local Store Marketing / Receptionist

Cabalen Group; Puerto Princesa; On-site; PHP 300,000 - 500,000; Full time

Job summary

Cabalen Group in the Philippines seeks a marketing specialist to plan and execute systemwide marketing activities for assigned brands across media, PR, social, content marketing, branding, customer care and aftersales. You will collaborate with Marketing Manager and Operations Director to align branding needs and budget, build influencer relationships, and oversee content calendars and brand guidelines.

The role involves monitoring aftersales experience and ensuring adherence to the digital

Responsibilities

• Plan and create system wide marketing activities for assigned brands across media channels, including P.R. and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
• Coordinate with Marketing Manager and Operations Director to understand brands' marketing requirements.
• Prepare brand budget with Group Marketing Manager and monitor expenses.
• Develop and implement systemwide marketing strategies set by the Group Marketing Manager.
• Oversee systemwide operations of the brands with the Group Marketing Manager.
• Build relationships with media influencers and stakeholders to raise brand awareness.
• Create and execute content marketing and content calendar for the assigned brand.
• Develop and oversee branding guidelines for the assigned brands.
• Track the customer care after sales experience of the assigned brands.
• Work with CSR handling brand reservations and complaints to follow the digital playbook guideline.

Job description

• Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
• Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
• Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
• Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
• Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
• Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
• Create and execute content marketing prepare the content calendar for the brand assigned.
• Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
• Track the customer care after sales experience of the assigned brands.
• Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.