Local Store Marketing / Receptionist

Cabalen Group; Makati; On-site; PHP 334,800 - 558,000; Full time

Job summary

Cabalen Group in Makati is seeking a marketing expert to plan and execute marketing activities for the assigned brands. Key responsibilities include collaborating with managers, monitoring budgets, and developing marketing strategies across multi-media channels.

The ideal candidate will work closely with media influencers to enhance brand awareness and ensure compliance with branding guidelines. This role greatly influences customer satisfaction and brand loyalty through effective after-sales marketing practices.

Responsibilities

• Plan and create system wide marketing activities for the assigned brands.
• Liaise with Marketing Manager to understand brand requirements.
• Monitor brand budget and expenses.
• Assist in the development of marketing strategies.
• Oversee systemwide operations of the brands.
• Build relationships with media influencers and stakeholders.
• Execute content marketing and manage content calendar.
• Ensure adherence to branding guidelines.
• Track customer care and after sales experience.
• Collaborate with CSR on brand reservations and complaints.

Job description

• Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
• Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
• Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
• Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
• Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
• Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
• Create and execute content marketing prepare the content calendar for the brand assigned.
• Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
• Track the customer care after sales experience of the assigned brands.
• Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.