Strategic Social Media Lead | B2B Growth & Campaigns

D.B. International; Manila; On-site; PHP 391,000 - 670,000; Full time

Job summary

D.B. International is seeking a skilled Social Media Manager to lead strategy and content creation for Globaltronics and MettaCity in Manila.

The role focuses on strengthening brand presence, engaging audiences, and generating leads through strategic campaigns and creative materials. The ideal candidate will manage multi-brand calendars, craft compelling captions, and analyze performance to optimize campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2–3 years of relevant social media or digital marketing experience.
• Strong copywriting, creativity, and communication skills.
• Knowledge of Meta Business Suite, social media analytics, Canva, and CapCut or equivalent tools.
• Familiarity with paid advertising, content production, and lead generation.
• Ability to manage multiple brands, deadlines, and campaigns.

Responsibilities

• Social Media Strategy – Develop monthly content calendars, campaigns, and platform-specific strategies aligned with each brand’s objectives.
• Content Creation – Create engaging captions, graphics, reels, videos, promotional materials, and corporate content.
• Globaltronics Marketing – Promote LED display solutions, DOOH advertising, digital signage, project highlights, and corporate services to generate B2B leads.
• MettaCity Marketing – Promote attractions, ticket packages, events, seasonal campaigns, and immersive experiences to drive visits and ticket sales.
• Community Management – Manage comments, messages, customer inquiries, reviews, and online engagement.
• Campaign Management – Support paid advertisements, influencer collaborations, partnerships, and promotional activities.
• Performance Monitoring – Track engagement, audience growth, leads, inquiries, conversions, and campaign effectiveness.
• Coordination and Reporting – Collaborate with internal teams, maintain brand consistency, and submit regular performance reports.

Skills

Copywriting

Creativity

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Meta Business Suite

Social media analytics

Canva

CapCut

Job description

D.B. International is seeking a skilled Social Media Manager to lead strategy and content creation for Globaltronics and MettaCity in Manila.

The role focuses on strengthening brand presence, engaging audiences, and generating leads through strategic campaigns and creative materials. The ideal candidate will manage multi-brand calendars, craft compelling captions, and analyze performance to optimize campaigns.