Strategic Market Planner

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 350,000 - 520,000; Full time

Job summary

McDonald’s Philippines is seeking a Market Potential Analyst to support network growth across provinces in Metro Manila and beyond. You will analyze data, segment markets, and help identify sites that maximize profitability.

In this role, you’ll work with cross-functional teams, develop insights from internal and external data, and contribute to expansion strategies. A bachelor’s degree and 1 year of relevant experience are required.

Qualifications

• Bachelor’s degree in Business Management, Economics, or related field.
• At least one year of work experience in business development, strategic planning, or market research.
• Strong analytical, communication, presentation, and problem-solving skills.
• Proficient in MS Office, especially Excel and PowerPoint.
• Willingness to engage in extensive field work.

Responsibilities

• Analyze and validate provincial market potential to support growth strategies.
• Define mini-markets within provinces to drive targeted expansion.
• Identify trade area gaps and advise on site selection and resource allocation.
• Conduct regular post-analyses to refine strategies and improve markets.
• Collaborate with cross-functional teams to align plans with national objectives.

Skills

Advanced analytical skills

Strong communication skills

Presentation skills

Problem-solving

Education

Bachelor’s degree in Business Management or Economics

Tools

MS Excel

PowerPoint

MS Office

Job description

McDonald’s is the largest fast-food chain with over 70,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team!

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

About the job

What you will do:

• Market Potential Analysis: Analyze and validate the potential of provinces using internal and external data to support network growth and expansion strategies.
• Market Segmentation: Identify and define mini‑markets within provinces using market planning principles to drive targeted and sustainable growth.
• Site and Gap Identification: Evaluate trade area gaps and recommend actions for site selection, pipeline development, and resource allocation.
• Post‑Analysis & Insights: Conduct regular post‑analyses to assess performance, refine strategies, and enable continuous improvement across markets.
• Strategy Alignment: Collaborate with cross‑functional teams to align market plans with national business objectives and ensure profitable expansion.

Application Process: Initial interview, Business case assessment, Hiring manager interview

What we are looking for:

• Bachelor’s degree in Business Management, Economics, or related field
• With at least one year of work experience in business development, strategic planning, or market research within any of the following: trade marketing, real estate planning, asset management, development strategy, data & analytics
• With proven advanced analytical and business skills
• With strong communication, presentation, and problem-solving skills
• Proficient in MS Office, particularly MS Excel and MS PowerPoint
• Willingness to engage in extensive field work

Who you will work with:

Be part of a highly reliable team that enables translation of right thinking into right actions through the use of data, technology and field knowledge!