Growth-Focused Market Strategist

McDonald's Philippines (Golden Arches Development Corporation); Makati; On-site; PHP 350,000 - 520,000; Full time

Job summary

McDonald’s Philippines is seeking a Market Potential Analyst to support network growth across provinces in Metro Manila and beyond. You will analyze data, segment markets, and help identify sites that maximize profitability.

In this role, you’ll work with cross-functional teams, develop insights from internal and external data, and contribute to expansion strategies. A bachelor’s degree and 1 year of relevant experience are required.

Qualifications

• Bachelor’s degree in Business Management, Economics, or related field.
• At least one year of work experience in business development, strategic planning, or market research.
• Strong analytical, communication, presentation, and problem-solving skills.
• Proficient in MS Office, especially Excel and PowerPoint.
• Willingness to engage in extensive field work.

Responsibilities

• Analyze and validate provincial market potential to support growth strategies.
• Define mini-markets within provinces to drive targeted expansion.
• Identify trade area gaps and advise on site selection and resource allocation.
• Conduct regular post-analyses to refine strategies and improve markets.
• Collaborate with cross-functional teams to align plans with national objectives.

Skills

Advanced analytical skills

Strong communication skills

Presentation skills

Problem-solving

Education

Bachelor’s degree in Business Management or Economics

Tools

MS Excel

PowerPoint

MS Office

Job description

McDonald’s Philippines is seeking a Market Potential Analyst to support network growth across provinces in Metro Manila and beyond. You will analyze data, segment markets, and help identify sites that maximize profitability.

In this role, you’ll work with cross-functional teams, develop insights from internal and external data, and contribute to expansion strategies. A bachelor’s degree and 1 year of relevant experience are required.