Strategic Key Account Manager - HORECA & Wine Growth

Cherry Philippines; Manila; On-site; PHP 550,000 - 900,000; Full time

Job summary

Cherry Philippines is seeking a proactive Key Account Manager to lead strategic and high-value HORECA accounts in Manila. You will build relationships with decision-makers and develop account plans to drive sales and portfolio penetration.

The role requires 3–5 years in KAM, sales, or business development, with field visits and strong negotiation skills to grow wine listings and menu placements.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field.
• 3–5 years of experience in Key Account Management, Sales, or Business Development, preferably in HORECA/F&B or Wines & Spirits.
• Proven experience managing strategic and high-value accounts.
• Strong communication, negotiation, and relationship-building skills.
• Knowledge of the HORECA industry and wine products is an advantage.
• Results-driven with strong sales and business development skills.
• Willing to conduct field work and client visits.

Responsibilities

• Manages and develops strategic and high-value accounts
• Maintains relationships with key decision-makers
• Develops account plans and growth opportunities
• Drives new wine listings and menu placements
• Identifies cross-selling and upselling opportunities
• Coordinates account activities, wine presentations, and trade initiatives

Skills

Communication

Negotiation

Relationship building

Sales

Business development

Field work

Education

Bachelor's degree in Business, Marketing, Hospitality, or related field

Job description

Cherry Philippines is seeking a proactive Key Account Manager to lead strategic and high-value HORECA accounts in Manila. You will build relationships with decision-makers and develop account plans to drive sales and portfolio penetration.

The role requires 3–5 years in KAM, sales, or business development, with field visits and strong negotiation skills to grow wine listings and menu placements.