Strategic FMCG Product Manager | Launch & Growth Lead

IDEAL MACARONI AND SPAGHETTI FACTORY INC.; Malabon; On-site; PHP 500,000 - 900,000; Full time

Benefits offered by this job

Performance Bonus

Health Insurance

HMO

Company Car

Office Parties

Annual Company Trip

Employee Discount

Job summary

IDEAL MACARONI AND SPAGHETTI FACTORY INC. is seeking a Product Manager to own end-to-end lifecycle of assigned product categories, from concept to market execution and performance tracking.

You will drive product strategy, branding, pricing, and promotional activities to ensure market competitiveness and profitability. Collaboration with R&D, Production, QA, and Supply Chain is essential for successful launches.

Qualifications

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD) and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Coordinate with cross-functional teams to develop new products and launches.

Responsibilities

• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.
• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Monitor product profitability, margins, and cost performance.
• Collaborate with Sales teams to ensure effective product distribution and visibility.

Skills

Product management

Brand management

Marketing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

IDEAL MACARONI AND SPAGHETTI FACTORY INC. is seeking a Product Manager to own end-to-end lifecycle of assigned product categories, from concept to market execution and performance tracking.

You will drive product strategy, branding, pricing, and promotional activities to ensure market competitiveness and profitability. Collaboration with R&D, Production, QA, and Supply Chain is essential for successful launches.