Product Manager

IDEAL MACARONI AND SPAGHETTI FACTORY INC.; Malabon; On-site; PHP 500,000 - 900,000; Full time

Benefits offered by this job

Performance Bonus

Health Insurance

HMO

Company Car

Office Parties

Annual Company Trip

Employee Discount

Job summary

IDEAL MACARONI AND SPAGHETTI FACTORY INC. is seeking a Product Manager to own end-to-end lifecycle of assigned product categories, from concept to market execution and performance tracking.

You will drive product strategy, branding, pricing, and promotional activities to ensure market competitiveness and profitability. Collaboration with R&D, Production, QA, and Supply Chain is essential for successful launches.

Qualifications

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD) and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Coordinate with cross-functional teams to develop new products and launches.

Responsibilities

• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.
• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Monitor product profitability, margins, and cost performance.
• Collaborate with Sales teams to ensure effective product distribution and visibility.

Skills

Product management

Brand management

Marketing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

IDEAL MACARONI AND SPAGHETTI FACTORY INC.

Negotiable

On-site - Malabon 3-5 Yrs Exp Bachelor Full-time

Employee Recognition and Rewards

• Performance Bonus

Government Mandated Benefits

Insurance Health & Wellness

• Health Insurance, HMO

Others

• Company Car, Office Parties
• Annual Company Trip, Employee Discount

Description

The Product Manager is responsible for managing the end-to-end lifecycle of assigned product categories, from concept development to market execution and performance monitoring. This role drives product strategy, branding, pricing, and promotional activities to ensure market competitiveness, customer satisfaction, and profitability.

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements, and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensory evaluations, and product validation.
• Ensure timely launch of new products in accordance with project timelines.
• Develop and implement marketing plans, campaigns, and promotional strategies.
• Manage branding elements including packaging, labeling, and messaging.
• Ensure brand consistency across all channels and materials.
• Work closely with creatives and agencies for campaign execution.
• Develop pricing strategies based on cost structure, market conditions, and competition.
• Monitor product profitability, margins, and cost performance.
• Recommend price adjustments and cost optimization initiatives.
• Coordinate with Finance for pricing approvals and margin analysis.
• Collaborate with Sales teams to ensure effective product distribution and visibility.
• Provide product training, selling tools, and promotional materials to the sales force.
• Monitor product performance in the market (sell-in and sell-out data).
• Support trade promotions, activations, and merchandising initiatives.
• Monitor competitor activities including pricing, promotions, and new product launches.
• Analyze market share, category performance, and consumer insights.
• Identify risks and opportunities and recommend action plans.
• Track product KPIs such as sales volume, revenue, market share, and profitability.
• Prepare regular reports and presentations for management review.
• Analyze product performance and recommend improvements.
• Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
• Coordinate with QA and Regulatory teams for product approvals and documentation.
• Ensure adherence to food safety and quality standards.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field.
• At least 3–5 years of experience in product management, brand management, or marketing within FMCG or food manufacturing.