Strategic Brand & Communications Unit Lead

Greenbulb Communications; Pasig; On-site; PHP 6,000,000 - 8,500,000; Full time

Job summary

Greenbulb Communications in the Philippines is seeking a strategic and commercially driven Business Unit Director (BUD) to lead our Brand Communications unit.

Acting as a core strategic partner to the Managing Director, the BUD holds end-to-end accountability for the unit, spearheading client servicing, business development, and integrated campaign execution across Digital PR, Brand Communications, Influencer Marketing, and Creative Seeding.

Qualifications

• Graduate of Mass Communication, Journalism, Marketing, Advertising, or related media fields.
• At least 6 years of Public Relations (PR) experience.
• MUST have established, active relationships with digital influencers, beauty vloggers, fashion tastemakers, digital editors, and key media players in beauty, fashion, and lifestyle sectors.
• Proven track record in leadership, strategic planning, team management, and pitch/revenue ownership.

Responsibilities

• Provide senior-level strategic counsel to marquee lifestyle, beauty, and consumer clients.
• Oversee end-to-end delivery of integrated campaign outputs to ensure premium client satisfaction.
• Manage the unit's budgets, resources, and financial performance to protect profitability margins.
• Mentor Account Managers and Team Leads, establishing growth and execution pathways.
• Oversee multi-channel media engagement strategies, including crisis communications and editorial tracking.
• Guide influencer marketing strategies with data-driven performance tracking.
• Lead strategic development, visuals, and pitches for multi-million proposals.

Skills

Leadership

Strategic Planning

Team Management

Pitch/Revenue Ownership

Client Servicing

Education

Mass Communication

Journalism

Marketing

Advertising

Job description

Greenbulb Communications in the Philippines is seeking a strategic and commercially driven Business Unit Director (BUD) to lead our Brand Communications unit.

Acting as a core strategic partner to the Managing Director, the BUD holds end-to-end accountability for the unit, spearheading client servicing, business development, and integrated campaign execution across Digital PR, Brand Communications, Influencer Marketing, and Creative Seeding.