Strategic Analytics Lead, Planning & Measurement (LCS)

Google; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Google Philippines is seeking an Analytical Lead to join the Planning & Measurement team, driving robust measurement strategies for e-commerce, gaming and travel clients. You’ll be a trusted advisor, leveraging Google’s data to provide actionable insights that improve advertising effectiveness and business results.

You will work with internal and external teams to develop measurement roadmaps, conduct rigorous analyses, and present findings to senior stakeholders, influencing decision-making and

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
• Experience with SQL, R, or Python.
• Experience presenting insights to senior stakeholders and influencing decision-making.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.

Responsibilities

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions.
• Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

Skills

Communication skills

Analytical skills

Problem-solving

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

R

Python

Job description

Google Philippines is seeking an Analytical Lead to join the Planning & Measurement team, driving robust measurement strategies for e-commerce, gaming and travel clients. You’ll be a trusted advisor, leveraging Google’s data to provide actionable insights that improve advertising effectiveness and business results.

You will work with internal and external teams to develop measurement roadmaps, conduct rigorous analyses, and present findings to senior stakeholders, influencing decision-making and