SR. BRAND MANAGER

DELFI MARKETING, INC.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

DELFI MARKETING, INC. seeks an experienced Marketing professional to manage assigned brands/products, develop and execute marketing plans in line with departmental and company goals. A minimum of 5 years in brand handling, preferably FMCG or consumer goods, is required.

The role covers brand management, trade marketing, product innovation, and financials. You will lead cross-functional teams, collaborate with sales, and oversee promotions, display strategies, and supplier coordination to

Responsibilities

• Manages brand equity/essence/architecture/value
• Ensures brand identity is consistent across internal and external markets
• Creates brand awareness, relevant differentiation, value, accessibility and emotional connection for the brand among target market
• Develops brand plans that drives brand promise, monitors progress against plan and responsible for results against brand plan
• Prepares, recommends, and provides support to Sales Team through development of promotions
• Works with sales to enhance retailer relationships through merchandising programs and in-store promotions
• Coordinates display planogramming to highlight core/push products
• Manages trade marketing funds by allocating monies according to brand/sales contribution
• Leads 3rd-party providers in promo execution
• Monitors actual promotions spendings vs budget
• Evaluates major trade efforts for effectiveness and future actions
• Prepares monthly forecast for imported orders/local production
• Ensures supply of SKUs by coordinating with Production Planning, Supply Chain and Logistics

Skills

Brand management

Trade marketing

Product innovation

Job description

A.JOB OBJECTIVES:

Responsible for managing assigned brand/product, developing, and executing marketing plans, consistent with current and long-range departmental and company sales and profit objectives. With a minimum 5 years experience in handling brands, preferably FMCG, or Consumer goods.

B.DUTIES AND RESPONSIBILITIES

A.BRAND MANAGEMENT

• 1.Manages brand equity/essence/architecture/value
• 2.Ensures brand identity is consistent across internal and external markets
• 3.Creates brand awareness, relevant differentiation, value, accessibility and emotional connection for the brand among target market
• 4.Develops brand plans that drives brand promise, monitors progress against plan and responsible for results against brand plan

B. TRADE MARKETING

• 1.Prepares, recommends, and provides support to Sales Team through development of volume-generating and offtake-generating promotions and efforts
• 2.Works closely with sales in enhancing existing relationships with the key customers/retailers, which would include merchandising programs, in-store promotions, and other marketing tie-ups with retailers
• 3.Provides direction on display planogramming of product SKUs to ensure highlight on core/push products
• 4.Manages trade marketing funds by allocating monies according to brand/sales contribution and/or strategic importance
• 5.Leads and manages 3rd-party providers (e.g., sampling/promo agencies, design agencies, bundling agencies) in delivering promo and/or communication objectives and promo implementation/execution
• 6.Controls actual promotions spendings vis-a-vis approved budget
• 7.Evaluates major trade efforts to determine effectiveness and efficiencies, and recommends future actions

C.PRODUCT INNOVATION

• 1.Leads cross-functional teams (R&D, Production, Purchasing, Sales) in innovation/renovation programs.
• 2.Prepares the briefs, coordinates development requirements, finalizes packaging design and specifications, and monitors critical paths to ensure speedy realization
• 3.Prepares business plan that will justify/launch of new products in the market, through evaluation of competitive landscape, market and consumer trends
• 4.Leads creative team in developing brand names, packaging designs for new products that will attract the identified target market
• 5.Determines optimum price points vis-á-vis competition and/or against consumer’s purchase power
• 6.Develops launch plan, including target channels, initial pipeline volume, and investment budget to support new product

D.FINANCIALS

• 1.Prepares sales forecast for each SKU based on sales trend, growth opportunities, and/or management directions; and closely monitors and ensures achievement of sales targets
• 2.Ensures profitability of the brand by managing net margins after promotion spend, cost-to-sales ratio, and maximizing sales and additional mileage/values
• 3.Negotiates with 3rd-party suppliers in providing lowest cost, or additional mileage
• 4.Involved in cost-saving measures done for the products and makes sure changes/amendments will not affect consumer purchase/demand
• 5.Conducts regular competitive price checks to determine product competitive advantage, as well as profitability and sustainability, and opportunity to improve margins

E. SUPPLY AND DEMAND

• 1.Prepares monthly forecast for imported orders/local production to ensure sufficient supply of products for selling
• 2.Ensures sufficient supply of regular and promotional SKUs by closely coordinating with Production Planning, Supply Chain and Logistics departments