Social Media Specialist

LF Lending Services Corp.; Taguig; Hybrid; PHP 420,000 - 620,000; Full time

Job summary

LF Lending Services Corp. is seeking a Social Media Specialist to localize and execute digital content for Filipino users. You will publish across official social channels, maintain website and app content, and translate English materials into clear English and Tagalog for campaigns.

The role supports user activation, retention, and brand operations in the Philippines by coordinating publishing, monitoring feedback, and tracking basic metrics to optimize content strategy.

Qualifications

• Localization of English materials into natural English and Tagalog content.
• Publish and maintain content across social channels, website, app, and brand touchpoints.
• Coordinate publishing and monitor basic channel performance to support user activation and campaigns.
• Manage comments and messages, escalate issues per knowledge base.
• Track reach, engagement, and feeds to optimize content strategy.

Responsibilities

• Create and set up official social accounts and manage day-to-day publishing.
• Rewrite and proofread approved English content into English and Tagalog.
• Participate in planning for website, landing page, app page, and other brand content.
• Publish content according to content calendar and campaign schedule.
• Manage comments and direct messages, escalate privacy or repayment issues as needed.
• Monitor local social media trends and recommend content formats and timing.
• Track basic metrics and prepare updates for the User Operations Manager.
• Ensure content accuracy and clarity per review processes.

Skills

Social media management

Content localization

Copywriting

Tagalog content

English content

Community management

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Facebook

Instagram

TikTok

YouTube

Job description

Role Summary

The Social Media Specialist will support the User Operations Manager in localizing and executing the company’s digital content and social media operations for Filipino users. The role will manage day-to-day publishing and maintenance across official social channels, the official public account where applicable, website and landing page content, app content, and other approved brand touchpoints. The successful candidate will turn approved English source materials, campaign information, and user operations information into clear and natural English and Tagalog content. The role will also coordinate publishing, monitor user feedback, and track basic channel performance to support user activation, campaign communication, retention, and brand operations in the Philippines.

Key Responsibilities

• Create and set up official Facebook, Instagram, TikTok, and YouTube accounts, complete basic profile information, and manage day-to-day content operations, publishing, and maintenance.

• Rewrite and proofread approved English source materials into natural English and Tagalog content based on operating goals and campaign plans provided by the User Operations Manager.

• Participate in discussions and planning for website, landing page, app page, official public account, and other online brand content. Provide recommendations based on local user behavior; final approvaland content updates are handled by the responsible teams.

• Prepare and publish content for holiday campaigns, user reactivation, renewal communication, producteducation, and brand communication according to the content calendar and campaign schedule.

• Manage comments, direct messages, and mentions on the official public account and social media channels according to the approved knowledge base and standard replies. Escalate issues outside theknowledge base, including account, repayment, complaint, and privacy matters, to customer service orthe relevant team.

• Monitor local social media trends, holidays, relevant topics, and competitor content in the Philippines. Recommend suitable content formats, wording, and publishing opportunities.

• Track basic channel and content metrics such as reach, engagement, clicks, follower changes, and campaign content performance. Prepare regular updates to support review and optimization by the User Operations Manager.

• Publish content according to the company’s review process and approved product, campaign, and compliance requirements. Keep information accurate, clear, and easy for users to understand.