Are you passionate about sports, social media, and creating content that gets people talking?
We're looking for a creative and trend-savvy Social Media Specialist to help bring exciting sports moments, entertainment trends, and online conversations to life.
In this role, you'll manage social media content, develop engaging posts and short-form videos, and connect with audiences through timely, relevant, and creative storytelling.
You'll have the opportunity to work in a fast-paced sports entertainment and digital gaming environment, collaborate with content creators, and turn your ideas into real campaigns.
Key Responsibilities
- Social Media Management: Plan, create, schedule, and publish engaging content across social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
- Content Creation: Produce and edit short-form videos, reels, graphics, captions, and other engaging digital content.
- Sports & Trend Monitoring: Stay updated on sporting events, live matches, viral trends, memes, and online conversations to identify content opportunities.
- Creative Campaigns: Develop engaging content concepts, recurring series, interactive posts, and creative campaigns to increase audience reach and engagement.
- Community Engagement: Create content that encourages fan interactions, online conversations, and community participation.
- Creator Collaboration: Coordinate with influencers, Key Opinion Leaders (KOLs), content creators, designers, and internal teams to support content execution.
- Performance Monitoring: Track social media performance, including reach, engagement, views, and shares, and recommend improvements.
- Brand & Content Compliance: Ensure published materials follow brand guidelines, internal approval processes, platform policies, and responsible gaming standards.
Qualifications
- Experience in social media management, content creation, digital marketing, or related roles.
- Strong knowledge of sports, sporting events, sports culture, and fan engagement.
- Familiarity with major social media platforms, particularly Facebook, Instagram, TikTok, and short-form video formats.
- Hands-on experience in basic graphic design, image editing, and video editing.
- Strong creative writing skills, particularly in developing engaging captions, social media posts, and attention-grabbing content.
- Good understanding of social media trends, viral content, memes, and online audience behavior.
- Familiarity with social media analytics and engagement metrics.
- Strong organizational, communication, and coordination skills.
- Ability to manage multiple content tasks and respond quickly to trends in a fast-paced environment.
Nice to Have
- Experience in sports media, entertainment, gaming, digital content, livestreaming, or related industries.
- Experience managing a sports page, creator account, brand page, or online community.
- Exposure to influencer marketing, KOL partnerships, or creator collaborations.
- Familiarity with AI-powered tools for content ideation, trend research, and content production.